The new base is put into operation at the right moment
The strategic goal of Voith Turbo is to be truly integrated into the local market regardless of which country it enters, and to become a local company. In other words, Voith Drive uses German technology and knowledge, combines localized management and resources to serve local businesses and meet the needs of the local market. Therefore, in 2016, Voith Drive put into use a new production base Lotus in China. “We hope to be a company that serves Chinese local companies and hopes this new production base will become the center of product production for our entire Asia-Pacific market,†said Uwe Knozter, President and CEO of Voith Turbo.
Uwe Knozter, president and chief executive officer, Voith Turbo Group
According to reports, Voith Drive has about 850 employees in the Asia Pacific region and 500 in China. This is the second largest Voith-driven business branch in the world, with the exception of the German headquarters. “The Chinese market plays a very important role in the overall strategic planning of the Voith Turbo Group.†Uwe Knozter said, “We believe that the Chinese market has great potential for development.â€
Wu Weiting, Managing Director of Voith Turbo China and Chief Marketing Officer of the Asia-Pacific Transportation Division, said that the establishment of Lotus at Voith Turbo China Production is just at the right time. It can timely follow up the development needs of the Chinese road transport industry. . "For example, in order to meet the special needs of the Chinese market, the engineering service department of the LOTUS production base can improve our standard products," said Hua Weiting.
A solid backing for globalization service customers
Uwe Knozter also told reporters that another strategic direction of Voith Turbo is to join its local customers in its export trade. For example, when the Yutong Group went overseas to develop its market, Voith Drives could also provide products and services overseas. Another example is Sinotruk, China CRRC, which are all developing into the global market. Voith Turbo is very much looking forward to working with them to use Voith to drive the global layout over the years and jointly promote its development in overseas markets. “For our customers, the integration of Voith Turbo is a great help for their globalization strategy, because Voith Drive has a global network of service points that can provide customers with services and products overseas. Production support has become their premium global service provider,†said Uwe Knozter.
Hua Weiting added: "The Voith Turbo has a very excellent global after-sales service network, which means that when customers sell their products globally, Voith Drive has always been their strong backing. Whether they are in China or When using our products abroad, we can enjoy Voith Turbo's worldwide after-sales service network to provide them with technical support.â€
More than ten years of reputation has accumulated potential in the Chinese market
Voith Turbo has entered the Chinese market many years ago and its products have received positive customer feedback. “Our products have been used in China for 10-15 years, and Chinese customers have accumulated a lot of experience in using our products, and they are very appreciative of the performance and effectiveness of our products.†Hua Weiting said, “In China In the market, we have extensive experience in cooperation and maintain a good relationship with our customers. This will enable us to maintain a strong competitive edge in the Chinese market. We will also differentiate ourselves from local companies in product quality and life cycle costs. Competition to achieve sustainable and healthy growth."
Voith Hydraulic Retarder
China is one of the most important industrial countries in the world, and the production and sales of heavy trucks are also very large. The retarder produced by Voith Turbo can greatly improve the truck's driving safety. In the mountains and other places in Sichuan, the mountain road is steep and there are long-term downhill conditions. In the past, trucks usually used water showers to cool the brake drums. However, in cold climates, water could freeze, which would seriously affect the safety of road vehicles. In addition, the driver can only maintain the downhill slope through watering. At speeds of 20-30 km/h, the wear rate of vehicle tires and brake systems will increase dramatically. With the Voith Turbo-driven retarder, the driver can use the hydraulic retarder to brake for a long time without having to step on the brake and there is no wear and tear, thus saving costs. The downhill speed can also be automatically set at around 60km/h, and the operating efficiency can be improved a lot. “The Voith Turbo-driven hydraulic retarder products are not only highly safe, but also very economical.†Hua Weiting said, “Now we have liberation with FAW , CNHTC , and Dongfeng Commercial Vehicles . Strategic cooperation has already been delivered in large quantities."
In addition, the increasingly stringent legislation in China's transportation industry has helped Voith Drive's further integration into the Chinese market. It has facilitated better application of hydraulic retarders in the Chinese market. At present, Voith Turbo has obtained a steady stream of orders from heavy-duty truck customers in China, and its hydraulic retarder products are also well received by end-user customers. Voith Turbo will continue to provide these heavy truck customers with new products to meet the changing market demands.
For Voith Drive, there is still a very important opportunity in China at this stage. As China's urbanization progresses, the demand in the public transport sector is gradually increasing. At present, DIWA, a Voith-driven automatic transmission product, has achieved very good sales worldwide. Demand from Chinese customers for Voith-driven automatic transmissions is also growing and it is being applied to the export of complete vehicle products. "In the near future, we will develop electronic transmissions and apply them to electric buses." Hua Weiting said, "In some of China's major cities, electric cars have become an irreplaceable new trend. Voith The drive has very rich experience in the hybrid field and we also hope to contribute to the development of electric vehicles in China."
Future-oriented in-depth study of intelligence
In addition, Hua Weiting also introduced that making products more intelligent is one of Voith's driving directions. “We can use Internet technology in our products to upload operational status and production data to the cloud, through remote data analysis, to understand the operation of each device and product, such as whether maintenance, replacement parts, etc.†said Hua Weiting. "In this way, the life cycle of these devices and products can be improved and the equipment maintenance services can be made more timely, thereby increasing the productivity of the products used by customers, while reducing maintenance and operating costs and improving the availability."
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