Sixteen well-known exhibition brands such as “China-Russia Expo†have strongly driven the development of the exhibition industry. More than a hundred new and small exhibitions are close to the market... This year, Harbin City has organized 345 conferences, exhibitions and other events, an increase of 20.6% year-on-year. According to statistics, during the “Twelfth Five-Year Plan†period, Harbin City’s exhibition and exhibition areas have grown at an average annual rate of more than 20%, which is higher than the national average.
In recent years, the scale of exhibition and exhibition industry in Harbin City has achieved leaps and bounds in successive years, and an initial industrial chain of exhibitions and conferences has taken shape. Each year, the relevant industries have boosted their revenue by over 10 billion yuan. The contribution of the convention and exhibition industry accounts for more than 2% of the city's GDP and accounts for more than 8% of the added value of the service industry. It has become a new economic growth point in Harbin.
There is no off-season throughout the year and an average daily exhibition is held
From the beginning of the “Cold Expo†at the beginning of the year, the Harbin Convention and Exhibition Center entered a busy exhibition season. The auto show, wedding exhibition, home improvement exhibition... almost reached the rhythm of the exhibition. According to the staff of the municipal exhibition office, in the past few years, the phenomenon of “a museum is hard to find†has become more and more obvious. Generally, it is necessary to book venues three months in advance, and some even book venues in advance of the first half year.
According to statistics from the municipal exhibition office, the average annual growth of exhibition and exhibition areas in Harbin City has remained above 20% for five years. In 2015, Harbin City held 345 conferences, exhibitions and other activities, an increase of 20.6% year-on-year; the exhibition area was 1.727 million square meters, a year-on-year increase of 20.3%.
According to the person in charge of the Municipal Exhibition and Exhibition Office, the reason why the convention and exhibition industry of Harbin City can be on the fast track is mainly due to the rapid growth of the exhibition brand group. In recent years, with the "China-Russia Expo", "Ice and Snow Festival", "Hassi Concert", "Agricultural Expo", "Coldland Expo", "International Auto Expo" and other well-known convention and exhibition brands to nurture, in China and The international market has exerted influence. In Harbin, a well-established trend has emerged for the development of well-known brands and emerging independent brands. Every year, nearly 4 million domestic and foreign merchants come to Kazakhstan to exhibit and negotiate, stimulating related industries to increase revenue by over 10 billion yuan.
Keep up with consumer hot spots "Small fresh" show impressive results
Harbin exhibition market has also emerged a number of "little fresh" exhibitions that meet the needs of the public and are close to the consumer market. The “Wedding Expo†hosted by 591 Marriage.com has tasted the sweetness of the “Red†business opportunity. According to the organizers, more than 10,000 newcomers preparing to get married each year during the "Bond Expo" period. The show provided a one-stop service for wedding dresses, photography, hotels, and even marriage and travel.
The person in charge of the city's exhibition and exhibition office stated that the development of the new project of Harbin Municipal Convention and Exhibition has reached a new active period, and a large number of new exhibitions with new themes and in line with industry and market demands have been added. For example, furniture exhibitions, cultural expo, seed industry exhibitions, electric car shows, and animal husbandry exhibitions are all based on Harbin and surrounding consumer hotspots. These exhibitions have good results in terms of popularity and number of exhibitions.
Digging deep into local resources
Taking advantage of the exhibition platform, digging deep into the advantages of local industries, selling good products at a good price, and making “Harbin Manufacturing†global, has always been the top priority for the development of the exhibition industry in Harbin.
In the "Cold Expo", cold equipment from around the world gathered in the ice city. Harbin has a long history of product production and use in heating, ice and snow lighting, and lighting in cold areas. Some outstanding products have come to the fore and successfully signed a number of international orders.
Not only that, but the “Dairy Expoâ€, “Pipeline and Valve Piping Showâ€, “Green Expo†and other exhibitions are based on the industrial advantages of Harbin, and with the help of the exhibition platform, the advantages of the project are combined with the strengths of domestic and foreign advantageous resources to promote industrial upgrading. Transformation.
Forming an industrial system, integrated development of convention and exhibition industry and tourism
The rapid development of the convention and exhibition industry in Harbin not only brings a huge flow of people, but also drives tourism, transportation, business services and other related industries. In 2015, the direct income of the convention and exhibition industry in Harbin was 1.738 billion yuan, an increase of 21% year-on-year; and the consolidated revenue was 15.943 billion yuan, a year-on-year increase of 20%. At the same time, the convention and exhibition industry and tourism, cultural and other related industries are integrated and developed, and the revenues account for approximately 7%-8% of the added value of the tertiary industry.
Today, Harbin City's exhibition and exhibition industry system has taken shape, with an industry chain of exhibitions, conferences, and venues as the main body, as well as planning, advertising, construction, transportation, training, and statistics. The city's exhibition and exhibition professional companies and scientific research institutes have reached more than a hundred. Households, professionals nearly 3200 people.
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