Building a Global Tire Brand Triangle Tire Summit to Explore Internationalization Strategies

From September 28 to September 29, 2015, the triangular tire brand went to the Global Summit Forum in Weihai, Shandong Province. The theme of this forum was “To bring progress to the society and create civilization for mankind”, attracting 400 in more than 100 countries and regions in the world. More than one Chinese and foreign participants attended. Guests gathered together to discuss topics such as global brand building, brand awareness, brand science and technology content, and discussed issues such as opportunities and challenges faced by the Chinese tire industry under the new normal economy, and reached consensus. Explore the future.

Triangle Group Chairman Ding Yuhua
Triangle Group Chairman Ding Yuhua

At the forum site, Delta Group partners from North America, Australia, Russia, India, Iran, Kazakhstan, and other countries, and shared experience in brand building; the head of Delta Group's technology R&D, manufacturing, and market network construction, etc. The basic situation and development prospects of the global brand promotion under the transformation of technology innovation and production mode of triangular tires are introduced.

According to Ding Yuhua, chairman of Triangle Group, Delta Group always regards the construction of a global tire brand as the core content of its development. In the process of shifting from a Chinese domestic brand to a global brand, it persists in innovation as its driving force to continuously improve the technological content and safety performance of its products. , Environmental performance and energy-saving performance as the core, from the advanced equipment, comprehensive technology, management of lean and other aspects to start, to achieve the series of products, branding and market globalization.

Triangle Tyre Co., Ltd. CEO Pierre Coward
Triangle Tyre Co., Ltd. CEO Pierre Coward

"For China's auto industry and tire industry, speeding up the transformation and upgrading and establishing a brand economy are the inevitable choices for us to move toward the global market and establish an international brand. In this process, the triangle has always been a leader in China's tire industry. The vision of “promoting progress for the society and creating civilization for mankind” will promote the development of the global market with brand building and technological innovation. We will work together with every partner to make progress together with the global economy!” said Ding Yuhua.

Triangle Tire Summit Site
Triangle Tire Summit Site

The Triangle Group, established in 1976, is a leader in China's tire industry. From 1992 to 2000, the Triangle took the lead in the domestic industry, and it took less than 10 years to complete the upgrading of its product structure from traditional bias tires to radial tires and to achieve serialization. The market has developed to the world and the products have developed to There are five series of passenger car radial tires, commercial vehicle radial tires, engineering vehicle radial tires, giant engineering vehicle radial tires, and special radial tires. The manufacturing standards have reached the technical standards and environmental protection and energy conservation standards of developed countries.

Triangle Group is currently the chairman unit of the National Standardization Technical Committee for China's Tire Rim and is the main initiator and chairman unit of China Tire Industry Technical Innovation Strategic Alliance. The only national engineering laboratory for Tire Design and Manufacturing Process in China's Tire Industry also settled in. Triangle. In recent years, the Triangle Group has chaired and participated in the formulation of 35 national and industrial standards. It has participated in the “United Nations World Vehicle Regulation Harmonization Forum” meeting (UN/WP29) five times, presided over the development of an international “test method for construction vehicle tire TKPH values. 》 This is the first international standard developed by the Chinese tire industry.

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