When Premier Li Keqiang recently visited the Ministry of Industry and Information Technology, he pointed out that personalized consumption is booming in China, and the products will face more stringent consumer demands and higher standards. The Chinese economy is moving toward the mid- to high-end, and it must accept consumer choice and inspection. It can be said that in today's booming Chinese manufacturing upgrade, the consumer market is not only a means to realize and enhance the value of manufacturing, but also a force to force the manufacturing industry to move toward the mid-to-high end of the demand-driven economy, thereby supporting China’s economic development towards China. High-end.
Consumption has become the main engine that drives growth and promotes transformation and upgrading of the manufacturing industry. Investment, export, and consumption are the “troikas†that drive the economy. However, at present, the three are not in a state of “going the same paceâ€. Exports face uncertainties in the world economy and external demand. New investments and investments also appear to be insufficiently motivated and consume. The contribution rate in economic growth and transformation and upgrading is getting higher and higher, and it has increasingly become the mainstream force to boost demand. This means that in the course of achieving the 2025 planning goal, Chinese manufacturing must not only aim at international standards and international brands, but also must pay more attention to finding opportunities from domestic demand, adapting to consumer demand, and tapping market potential.
China has become the world's largest manufacturing country, but it is extremely disproportionate to the phenomenon of residents sweeping out of the country in recent years. For this reason, in addition to the deepening of globalization and opening up of the market, it is fundamentally because of the new trends that China's manufacturing is not able to adapt to the new normal under the new economy in terms of quality and brand. The transformation from imitative-type exhaustive-style extensive consumption to individualized and diversified refined consumption is forcing China's manufacturing transformation and upgrading.
Enterprises must make good use of this kind of force, pay attention to the study of consumer psychology, determine the strategy according to consumption, accurately grasp the requirements of consumers for differentiation, refinement, and brand, quality, in product design, research and development, production and marketing of all aspects Make fundamental changes to produce products with more varieties, higher technology, newer ideas, and better quality. Especially in the implementation of the "Internet" under the new situation, we must pay more attention to the networked, intelligent manufacturing and consumer demand to form an interactive and better business model.
It is also necessary to create a good atmosphere for consumption in order to make good use of the forces of consumption that are forced on China. After the improvement of living standards and the satisfaction of basic consumer demand, people have created new consumer demands, and in these demands it is inevitable that they will have to follow suit and even seek a foreigner's mentality. The competitiveness of China's manufacturing industry in the world is becoming stronger and stronger. Compared with foreign brands, there are gaps in the popularity of many products but there is no disadvantage in quality. The price is low but the quality is not low. Consumption and production are both games and mutual achievements, but this requires more guidance. It is necessary to advocate a healthy and reasonable consumption culture in the whole society, increase consumer confidence and recognition of products made in China, and promote the continuous improvement of Chinese manufacturing brands and quality through the power of consumption.
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