However, following the first exposure of the Santana model to delisting in 2009, the industry once again reported that Santana will stop production. In this regard, Shanghai Volkswagen related sources said, "Santana brand will not be delisted, we are considering injecting more vitality into it." According to Southern Reporter, Santana brand "old bottle of new wine" will be derived from the Shanghai Volkswagen R & D center "Independent development" results.
This year, Shanghai Volkswagen New Passat was listed. This predecessor code-named NMS model was the first time that Shanghai Volkswagen had participated in the development of a new car for the international public. The German Volkswagen has since incorporated the Shanghai Volkswagen Research and Development Center into the global R&D system.
It is planned to independently develop new models for Santana. In 1983, the first Santana was assembled at the Shanghai Automobile Factory. 28 years later, Santana, which spans two centuries, is still contributing its own strength.
In the first half of 2011, “evergreen†Santana continued to maintain its strong vitality. A total of 104,933 new cars were delivered in the first half of the year, which is comparable to the sales volume of Jetta’s dual arrogant partners and the Lanyi and Bora combination.
At this time, news from the production line stated that Santana was about to stop production delisting. The reason is that Shanghai Volkswagen intends to replace this aging model with Lam Yip.
In response, an insider of Shanghai Volkswagen stated that “the existing Santana is to be completely discontinued and we are still in the middle of the market research. There is no definitive conclusion, but the Santana brand will never delist. Shanghai Volkswagen plans to design a new brand for this new A generation of models."
According to its disclosure, the new car from the market positioning and design style will be completely different from the current Santana models, "as if to inject new vitality into the old brand." It is reported that the new car will come from Shanghai Volkswagen's own R & D center, and this The center was recently incorporated into the global R&D system by the German public.
In fact, through the new Passat project, Shanghai Volkswagen for the first time participated in Volkswagen’s new car development work for the international market. According to statistics from Shanghai Volkswagen, Shanghai Volkswagen has invested more than 3 billion yuan in research and development since its establishment in 1984. At present, more than 1,200 key engineers and related technical developers have been trained.
The new car originated from Shanghai Volkswagen Research and Development Center. Shanghai Volkswagen and FAW-Volkswagen are two joint ventures of German Volkswagen in China. They have long played a role in production and sales. The R&D and introduction of new vehicles rely more on the support of the headquarters.
After leading the indigenous development of PA SSA T and Lian Yi and gaining huge market success, the German public finally acknowledged for the first time that it would cooperate with Shanghai Volkswagen to develop a key orientation in the development of the new B-Class New Passat. New cars in the Asian and American markets", previously codenamed NMS. Shanghai Volkswagen's R&D center was finally incorporated into the Volkswagen Group's global development system when the NMS came out.
Previously, VW Group had two R&D centers in the world. The model of the Wolfsburg headquarters is supplied globally, and the models developed by the Brazilian Center are more oriented to developing countries and regions. The Santana 2000 we are familiar with comes from the Brazilian R&D center.
“Our current R&D results are recognized, and we are also entrusted with VW Global to develop new products for Asia. Therefore, we can retain our existing brands and design and develop the next-generation models for it,†the source said.
Wolfsburg’s 180-degree shift in R&D has caused great shocks in China, which uses the market for technology. The reporter noticed an intriguing detail: At the half-year performance briefing held several weeks ago, FAW-Volkswagen General Manager An Tiecheng pointed out that "this is a FAW-Volkswagen localization research and development. "The models" have changed in essence since the Bora family has been listed as the "original German made" flagship.
In fact, the differences between Shanghai Volkswagen New Passat and FAW-Volkswagen's new Magotan derived from the B7 platform in terms of cooperation model and new car ownership are also brought into other cooperation projects between Shanghai Volkswagen and Volkswagen. In July this year, in the joint release of Volkswagen Headquarters and Shanghai Volkswagen regarding the introduction of Skoda's fifth model, Jia Minghao, sales and executive manager of Shanghai Volkswagen, told the Southern Reporter that the Skoda's 5th vehicle will not only be launched in China in the first place. The pre-consumer survey was also completed in China, which means that it is a fully-tailored model for Chinese consumers. "The cooperation model is very similar to the Passat."
Market front-line South China distributors hope that “Santana delisting†will return to the new car. Yesterday, the reporter consulted the Shanghai Volkswagen distributors in South China on the delisting schedule of Santana. Some dealers told reporters that the delisting of Santana is a big issue for dealers. happy event. Because in the past few years, the model has sold very low in the core automobile markets such as Guangzhou, Shenzhen, and Dongguan.
According to a person in charge of the Shanghai VW Guangdong Affiliated Company, Santana sold not more than 10 units in Shanghai during the past few months in a number of Shanghai Volkswagen sales stores throughout Guangzhou, and the largest monthly sales volume was only 2-3 units. "After the old car is withdrawn, the new car comes in. For dealers, a new car is a big plus, and both sales and profitability will increase."
"The sale of this car is no longer profitable. According to our investigation, the first batch of cars sold are still in service, which will have an impact on the sales of new cars. However, due to the low price of after-sales service parts, it is relatively For other models of the same price, after-sales profits are not high,†said a core distributor in South China who revealed to reporters that although Santana does not make money for distributors, Santana’s status is still very high for Shanghai Volkswagen manufacturers. important. After all, in the era of sales of major brands, Santana's credit was no substitute.
The reporter observed that the public needs to use the “new Santana†against GM. In fact, for Santana’s suspension of production and delisting, there is a common saying in the industry that “Langyi will replace its statusâ€. From a realistic point of view, the difficulty of operating Shanghai Volkswagen does not only come from sales substitution.
Supporters of the “Langyi Alternative†said that the average monthly sales of more than 20,000 units in Long Yat already surpassed Santana and ranked top three in the nation’s car sales rankings. However, two facts were overlooked: First, Santana and Lanyi’s target customers were different. Santana focused on taxis and leasing markets. Second, due to limited production capacity, FAW-Volkswagen Jetta would gradually withdraw from the market, leaving a market space that would make it hard for Shanghai Volkswagen to abandon it. .
As we all know, for a long time, Santana and Jetta are known for their stable technology, low cost of car, and durable body. Its main sales target is also concentrated in the market represented by taxis. If the alternative to Santana is used for a taxi, its influence in the consumer market will inevitably be compromised. The result of this shift is obviously not what Shanghai Volkswagen wants.
At the same time, according to FAW-Volkswagen's previously announced capacity plan, by 2015, its Volkswagen brand sales accounted for 950,000 units, an increase of only 300,000 units in five years compared to 2010 sales. According to the plan, the production capacity of its new Magotan is also limited to between 8,000 and 10,000 units, while the Jetta models can only gradually withdraw from the market, giving way to the Sagitar and Bora models. According to statistics from 2010, Jetta has strong sales, and it still ranks among the top five best-selling cars in the country. It is conceivable that the same is the classic of “three years oldâ€, and Jetta’s fade out gives a huge one. market. This market space has a positive significance for Shanghai Volkswagen, which is trying to return to the top of the national passenger vehicle sales volume at full speed.
In 2009, Shanghai Volkswagen's annual sales volume exceeded 768,200 units, which was slightly better than Shanghai's 727,600 units. In 2010, Shanghai General Motors took the lead with 1,083,900 sales.
Santana Records In 1983, the first Shanghai Santana (Pasate B2) sedan was successfully assembled at the Shanghai Automobile Factory. The Shanghai brand of China's own auto brand disappeared, marking the Santana brand's entry into China!
In 1984, the birth of Shanghai Volkswagen's first Santana sedan ended the long history of China's knock-and-punch build of a sedan.
In 1985, Shanghai Volkswagen's first Santana (passat B2) sedan went offline and began mass production!
In 1995, Santana 2000 went public.
In 2004, the Santana 3000 was launched.
In 2008, Santana V ista listed on Jun Jun.
This year, Shanghai Volkswagen New Passat was listed. This predecessor code-named NMS model was the first time that Shanghai Volkswagen had participated in the development of a new car for the international public. The German Volkswagen has since incorporated the Shanghai Volkswagen Research and Development Center into the global R&D system.
It is planned to independently develop new models for Santana. In 1983, the first Santana was assembled at the Shanghai Automobile Factory. 28 years later, Santana, which spans two centuries, is still contributing its own strength.
In the first half of 2011, “evergreen†Santana continued to maintain its strong vitality. A total of 104,933 new cars were delivered in the first half of the year, which is comparable to the sales volume of Jetta’s dual arrogant partners and the Lanyi and Bora combination.
At this time, news from the production line stated that Santana was about to stop production delisting. The reason is that Shanghai Volkswagen intends to replace this aging model with Lam Yip.
In response, an insider of Shanghai Volkswagen stated that “the existing Santana is to be completely discontinued and we are still in the middle of the market research. There is no definitive conclusion, but the Santana brand will never delist. Shanghai Volkswagen plans to design a new brand for this new A generation of models."
According to its disclosure, the new car from the market positioning and design style will be completely different from the current Santana models, "as if to inject new vitality into the old brand." It is reported that the new car will come from Shanghai Volkswagen's own R & D center, and this The center was recently incorporated into the global R&D system by the German public.
In fact, through the new Passat project, Shanghai Volkswagen for the first time participated in Volkswagen’s new car development work for the international market. According to statistics from Shanghai Volkswagen, Shanghai Volkswagen has invested more than 3 billion yuan in research and development since its establishment in 1984. At present, more than 1,200 key engineers and related technical developers have been trained.
The new car originated from Shanghai Volkswagen Research and Development Center. Shanghai Volkswagen and FAW-Volkswagen are two joint ventures of German Volkswagen in China. They have long played a role in production and sales. The R&D and introduction of new vehicles rely more on the support of the headquarters.
After leading the indigenous development of PA SSA T and Lian Yi and gaining huge market success, the German public finally acknowledged for the first time that it would cooperate with Shanghai Volkswagen to develop a key orientation in the development of the new B-Class New Passat. New cars in the Asian and American markets", previously codenamed NMS. Shanghai Volkswagen's R&D center was finally incorporated into the Volkswagen Group's global development system when the NMS came out.
Previously, VW Group had two R&D centers in the world. The model of the Wolfsburg headquarters is supplied globally, and the models developed by the Brazilian Center are more oriented to developing countries and regions. The Santana 2000 we are familiar with comes from the Brazilian R&D center.
“Our current R&D results are recognized, and we are also entrusted with VW Global to develop new products for Asia. Therefore, we can retain our existing brands and design and develop the next-generation models for it,†the source said.
Wolfsburg’s 180-degree shift in R&D has caused great shocks in China, which uses the market for technology. The reporter noticed an intriguing detail: At the half-year performance briefing held several weeks ago, FAW-Volkswagen General Manager An Tiecheng pointed out that "this is a FAW-Volkswagen localization research and development. "The models" have changed in essence since the Bora family has been listed as the "original German made" flagship.
In fact, the differences between Shanghai Volkswagen New Passat and FAW-Volkswagen's new Magotan derived from the B7 platform in terms of cooperation model and new car ownership are also brought into other cooperation projects between Shanghai Volkswagen and Volkswagen. In July this year, in the joint release of Volkswagen Headquarters and Shanghai Volkswagen regarding the introduction of Skoda's fifth model, Jia Minghao, sales and executive manager of Shanghai Volkswagen, told the Southern Reporter that the Skoda's 5th vehicle will not only be launched in China in the first place. The pre-consumer survey was also completed in China, which means that it is a fully-tailored model for Chinese consumers. "The cooperation model is very similar to the Passat."
Market front-line South China distributors hope that “Santana delisting†will return to the new car. Yesterday, the reporter consulted the Shanghai Volkswagen distributors in South China on the delisting schedule of Santana. Some dealers told reporters that the delisting of Santana is a big issue for dealers. happy event. Because in the past few years, the model has sold very low in the core automobile markets such as Guangzhou, Shenzhen, and Dongguan.
According to a person in charge of the Shanghai VW Guangdong Affiliated Company, Santana sold not more than 10 units in Shanghai during the past few months in a number of Shanghai Volkswagen sales stores throughout Guangzhou, and the largest monthly sales volume was only 2-3 units. "After the old car is withdrawn, the new car comes in. For dealers, a new car is a big plus, and both sales and profitability will increase."
"The sale of this car is no longer profitable. According to our investigation, the first batch of cars sold are still in service, which will have an impact on the sales of new cars. However, due to the low price of after-sales service parts, it is relatively For other models of the same price, after-sales profits are not high,†said a core distributor in South China who revealed to reporters that although Santana does not make money for distributors, Santana’s status is still very high for Shanghai Volkswagen manufacturers. important. After all, in the era of sales of major brands, Santana's credit was no substitute.
The reporter observed that the public needs to use the “new Santana†against GM. In fact, for Santana’s suspension of production and delisting, there is a common saying in the industry that “Langyi will replace its statusâ€. From a realistic point of view, the difficulty of operating Shanghai Volkswagen does not only come from sales substitution.
Supporters of the “Langyi Alternative†said that the average monthly sales of more than 20,000 units in Long Yat already surpassed Santana and ranked top three in the nation’s car sales rankings. However, two facts were overlooked: First, Santana and Lanyi’s target customers were different. Santana focused on taxis and leasing markets. Second, due to limited production capacity, FAW-Volkswagen Jetta would gradually withdraw from the market, leaving a market space that would make it hard for Shanghai Volkswagen to abandon it. .
As we all know, for a long time, Santana and Jetta are known for their stable technology, low cost of car, and durable body. Its main sales target is also concentrated in the market represented by taxis. If the alternative to Santana is used for a taxi, its influence in the consumer market will inevitably be compromised. The result of this shift is obviously not what Shanghai Volkswagen wants.
At the same time, according to FAW-Volkswagen's previously announced capacity plan, by 2015, its Volkswagen brand sales accounted for 950,000 units, an increase of only 300,000 units in five years compared to 2010 sales. According to the plan, the production capacity of its new Magotan is also limited to between 8,000 and 10,000 units, while the Jetta models can only gradually withdraw from the market, giving way to the Sagitar and Bora models. According to statistics from 2010, Jetta has strong sales, and it still ranks among the top five best-selling cars in the country. It is conceivable that the same is the classic of “three years oldâ€, and Jetta’s fade out gives a huge one. market. This market space has a positive significance for Shanghai Volkswagen, which is trying to return to the top of the national passenger vehicle sales volume at full speed.
In 2009, Shanghai Volkswagen's annual sales volume exceeded 768,200 units, which was slightly better than Shanghai's 727,600 units. In 2010, Shanghai General Motors took the lead with 1,083,900 sales.
Santana Records In 1983, the first Shanghai Santana (Pasate B2) sedan was successfully assembled at the Shanghai Automobile Factory. The Shanghai brand of China's own auto brand disappeared, marking the Santana brand's entry into China!
In 1984, the birth of Shanghai Volkswagen's first Santana sedan ended the long history of China's knock-and-punch build of a sedan.
In 1985, Shanghai Volkswagen's first Santana (passat B2) sedan went offline and began mass production!
In 1995, Santana 2000 went public.
In 2004, the Santana 3000 was launched.
In 2008, Santana V ista listed on Jun Jun.
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