According to FAW’s Liberation Company, in the first half of 2011, the domestic medium- and heavy-duty truck market experienced negative growth after experiencing rapid growth in 2010. The industry’s total sales volume was 690,000 units, a year-on-year decrease of 43,000 units, with a growth rate of -5.9%. The demand structure has undergone great changes. Demand for dump trucks and trucks has risen. Demand for tractors has fallen significantly. This has caused a big impact on the sales of FAW Jiefang.
Since the beginning of 2011, FAW Jiefang Co., Ltd. has actively responded to challenges and has spared no effort in improving its core competitiveness, building the foundation, practicing internal strength, fighting the market, grabbing share, and achieving sales of 112,000 heavy-duty trucks, which still holds a large market share in the industry.
Keep up with the pace of market changes and timely develop new products
To adapt to the structural and regional changes in the market, in the first half of 2011, FAW Jiefang Co., Ltd. quickly responded, and relevant responsible persons and personnel from marketing and product R&D departments conducted in-depth market research to develop new products. In the first half of the year, 41 new models such as the lightweight J5P 6X2 tractor, J5K DEUTZ small dumper and tractor ABS were completed, and 65 sample vehicles were installed and announced.
It is expected that in the second half of 2011, lightweight J6P-R 6X2 traction, J6L small row of half, J5K rubber vice spring, J5K big face change, J6 right car, all-wheel drive special vehicle, FEUP heavy-duty engine, 440 bridge and other vehicles and core The powertrain can be developed and put on the market. The broadening of the product line will enable FAW to adapt to changes in the market and further enhance the advantages of light weight, fuel economy, high speed, and market segmentation requirements.
Strengthen the marketing system and fight for market share
FAW Jiefang Co., Ltd. has intensified its marketing efforts in areas such as promotion policies, promotion of major key models, application of marketing tools, timeliness of preparation, training, etc., to promote the development and maintenance of marketing network terminal market.
In terms of marketing network promotion support, in the first half of 2011, FAW-Liberation Corporation adjusted the promotion policy of the main selling products such as tractors and trucks in response to changes in the market competition in the subdivided market, and continuously improved the competitiveness of the kingpin products.
In the application of marketing tools, FAW Jiefang Company continued to promote the application of the “4P+2S†tool within the marketing system, effectively playing a role in increasing market share. In improving after-sales service, FAW Liberation Corporation improved its spare parts management, narrowed its service radius, and improved customer service satisfaction.
Deepen production control and increase production capacity steadily
FAW Jiefang Co., Ltd. spared no effort in upgrading its production capacity and sorted out and solved the bottleneck problem that constrained 500 production of Nissan. The production department set up a production capacity weekly meeting system to track the production and resource preparations to identify problems and solve problems in time, and to reduce inventory and expand sales. Provides the necessary conditions.
At the same time, standard operations are promoted to improve operational efficiency; TPM is promoted to increase the mobility. Through the standard operation improvement activities aiming at improving production capacity, improving quality, and stabilizing production order, the Group's 4S management, visual management, and fixed management have been promoted. In the first half of 2011, 468 standard work improvement problems were resolved.
Implement fine management of quality and implement consistency of production
In the first half of 2011, FAW Jiefang Co., Ltd. took J6 fine manufacturing as an entry point, and paid close attention to fine manufacturing and fine-tuning. Improve the overall quality of J6 parts. We responded to market quality information, responded quickly, and carried out quality improvement work. We completed 23 quality improvement projects in the first half of the year. By matching power-driven engines, 300 integral casting bridges, ZF reaction levers, and thick leaf springs, the Liberation Heavy Duty Trucks have passed the market test to meet the needs of market segments, and a series of effective measures have greatly improved the liberation of FAW. The quality of the vehicle.
It is understood that in the second half of 2011, FAW Jiefang Co. will continue to seize market opportunities and accelerate structural adjustment, so that FAW's liberation products will be able to adapt to changes in the market as well as light, fuel-efficient, and high-speed requirements, and improve product and market demand. Enhance the quality and speed of quality improvement, comprehensively improve the degree of refinement of liberation products, speed up the adaptation of the heavy-card segment of the liberation market in China’s liberation sector, and strive to complete the annual business objectives and lay the battle for the end of the three-year reform.
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