Recently, Nissan Motor Co. announced its 2009 sales target in China: Nissan plans to sell 570,000 vehicles in China in 2009, including passenger cars and light commercial vehicles.
Prior to this, Nissanâ€™s sales in China in 2008 were 545,000 vehicles, an increase of 19% year-on-year. In 2008, Nissan launched seven new models in China, including a new generation of Tianyi and three other models of Japanese products, as well as three models of the Infiniti brand. Nissanâ€™s joint venture partner in China, Dongfeng Motor Co., Ltd. sold 708,000 vehicles (including passenger cars, light commercial vehicles, medium and heavy trucks and passenger cars) in 2008, and its sales volume increased by 16% year-on-year. Dongfeng Motor Co., Ltd. expects that its sales volume will continue to grow in 2009 and will achieve the goal of 1 million vehicles by 2012.
In addition, Dongfeng Motor Co., Ltd. plans to introduce the NT400Caster light truck in 2009 and start production at the Xiangfan plant. Nissan and Dongfeng Motor Co., Ltd. plan to implement a dual-brand strategy for light commercial vehicles. The light commercial vehicles of the Nissan brand will supplement the high-end light commercial vehicle market, while the Dongfeng brand light commercial vehicles will fully and extensively enter the Chinese light commercial vehicles. market.
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