Sponsored by Asia's International Brand Management Supervision and Administration Center (Hong Kong) and Research Center of State-owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China and co-sponsored by the relevant research institutions and media of the United Nations, the 3rd Asian Brands Festival, September 9, 2008 at the Hong Kong Disneyland International Conference The center was grandly held and the conference released the latest ranking of the 2008 “Top 500 Asian Brandsâ€. China Lenovo ranks 8th among the top 500 Asian brands, and Shaanxi Auto has won the title of “Asian Brand Innovation Champion†for its outstanding performance.
The event was launched in order to promote famous brands, select leading figures, promote international ideas, promote innovation awareness, promote the exchange of brand culture between Asian countries and regions, create independent innovation brands in Asia, and increase the international competitiveness of Asian brands. The “Top 500 Asian Brands Rankings†produced by the conference is based on four dimensions: “market performance, development potential, quality level, and benefit level†and ten indicators “brand age, internationalization level, marketing mix, brand awareness, and total assets growth. "Rate, innovation ability, after-sales service, quality level, operating income, net profit" weighted sum to obtain a comprehensive score. The score indicators ensure that the brand assessment work is more scientific and objective.
Shaanxi Auto has successfully entered the top 500 Asian brands and won the title of “Asian Brand Innovation Championâ€, which will surely make it the focus of attention. As one of the major bases for heavy-duty vehicle manufacturing in China and one of the fastest-growing enterprises in China's heavy-duty truck industry for over 50 years, the key to Shaanxi Automobile's success lies in the fact that the company actively promotes the "German culture" and continues to regulate its management, insisting on "quality and achievements for the future". The brand concept, guided by customer value, constantly surpasses itself, pays attention to details, enhances brand, and enables companies to enter a virtuous track of sustained, stable and rapid development. It is understood that since 2006, Shaanxi Automobile has taken the lead in the development of fuel-efficient heavy-duty trucks, leading the new era of fuel-saving and heavy-duty truck technology, creating remarkable and outstanding performance for 24 consecutive months, and doubling the sales volume in the international and domestic markets. Production and sales exceeded the 60,000 mark. In the third national era, Shaanxi Automobile took the lead in developing the second-generation triple-fuel-saving country card, and was hailed as the spokesman for the “economized heavy truckâ€. In 2008, Shaanxi Auto’s heavy truck and axle products were both named “China Top Brandâ€. , China's heavy truck industry has created a miracle.
In recent years, Asia, represented by China, has become one of the fastest growing regions in the world economy, playing an important role in the “world factory†and continuing to have more brands become world famous brands. The rapid development of Shaanxi Auto has made us see the rise of China's heavy-duty auto manufacturing industry.
View related topics: Shaanxi Auto's second-generation triple card debut
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