When the cloud was successfully ignited at the peak of Everest, Nanjing Iveco and Foton were also included in the annals of history: a live webcast converted from Iveco Lightbus and a TV modified from Omar high-end light trucks. The live broadcaster broadcasts this grand event to netizens and television viewers all over the world in the first time.
Serving the Olympics, China's commercial vehicle team "Xiao He was exposed."
Who is escorting behind the Olympic feast?
1000 Yisitanna light passengers went to Beijing to provide business vehicle services for the Olympic Games Organizing Committee and athletes from other countries; more than 2,600 Yutong buses went to Beijing to serve passenger services for most routes of the Olympic Games; 60 Wuling microbuses entered Beijing , to assume the "Red Cross Olympic emergency service vehicle" the heavy responsibility ... ... there are more familiar, or unfamiliar figure, rush to different Olympic cities.
“The name of this car is the 724XD weather radar, but now everyone calls it the “Chaser.†It was modified by a 19-seat Iveco car. The radar detection system on the car can accurately measure the meteorological changes within 100 km. The most powerful ability is predicting rainfall. There is an automatic weather station on the vehicle to observe the ground temperature and humidity.†Zhou Tao, deputy director of the equipment engineering department of the 224 Institute, introduced the car to the author. This “Chaser†will be responsible for monitoring the weather around Daxing Stadium, one of the Olympic venues. In just 16 days, the 7-year preparation work of the Beijing Olympic Organizing Committee has been vividly demonstrated. Behind this aura known as “the most successful Olympic Games in historyâ€, there are still many unknowns like “Chaserâ€. hero.
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After making a commitment to "organize the most successful Olympic Games", preparations for the Beijing Olympic Games have been fully started since 2001. "For China's commercial vehicle companies, being able to become part of the Olympic Games service system is itself an affirmation of the quality of their products," said Lin Wei, Secretary General of the China Light Vehicle United Analysis Association.
Take the Beijing Olympics logistics and express delivery sponsor UPS as an example. During the Olympics only, UPS will assume the task of delivering more than 19 million pieces of cargo. This puts forward a higher demand for service vehicles that shuttle between Olympic venues every day. Requirements, in addition to reliable quality and high stability, advanced environmental protection and vehicle flexibility are also indispensable. For this reason, as early as April, UPS ordered a batch of PowerDaily Baodi light commercial vehicles from Nanjing Iveco.
As busy as UPS, there are more than 110 Iveco escort cars guarded by Zhenyuan. After the end of each game, Zhenyuan Guards will be responsible for escorting athletes' urine samples to designated locations for doping tests. In addition, a large number of Iveco special vehicles are used in various Olympic-related industries: such as the police car that guarantees the safety of the Olympic Games, the mobile weather vehicles that monitor the weather changes at the stadium at any time, and the environmental monitoring that protects the “Green Olympicsâ€. Car etc.
In addition to Nanjing Iveco, the latest appearance of Beijing’s Yutong’s new-generation all-aluminium passenger car and Foton’s Ouma’s revamped photography vehicle have made foreign media admiration. “Compared to cars, China’s commercial vehicles are more competitive in the global market. From this Beijing Olympics, we can see that domestic commercial vehicle companies such as Nanjing Iveco, Futian, Yutong, and Jinlong are in cooperation with Mercedes-Benz and Volvo. Nothing in the confrontation did not endure." Lin Wei told the author.
After the Olympics, commercial vehicles dance miracles
According to the statistics of China Association of Automobile Manufacturers, the sales growth of commercial vehicles in the first half of the year reached 21.98%. However, due to the influence of China III emission standards and unfavorable factors such as the continuous rise of CPI, the industry is generally not optimistic about the development of the commercial vehicle market in the second half of the year. Relatively speaking, the overseas market and special vehicle market will undoubtedly become the two “golden dolls†in the hands of commercial vehicle companies. It is estimated that the Beijing Olympic Games will bring up to several hundred million yuan in market demand for China's special-purpose vehicle market. Obviously, this market belongs only to commercial vehicle companies. Through the Beijing Olympics, it can be seen that commercial vehicles such as Nanjing Iveco, Futian, Yutong, and Jinlong have almost monopolized the Olympic special car market.
On the Olympic stage, the image of commercial vehicle companies in China has also been very well promoted. Satinder Bindra, Director of the Information Department of the United Nations Environment Program, praised the Iveco Environmental Monitoring Vehicle on the streets of Beijing. This also lays the foundation for the "going sea" of commercial vehicles in China. Shi Yancai, the brand director of Nanjing Iveco Automobile Sales, made this practice "curve marketing." "As long as the company is conscious, has plans, and has the ability, we can achieve greater results at a smaller price," said Shi Yongcai. Shi Yucai believes that commercial vehicle companies should first have the awareness of active marketing and make full use of this global event of the Olympic Games to show themselves. At the same time, we must combine the characteristics of the company and form a differentiated marketing with passenger cars. “For example, we provided five chassis for the Fuwa float show for Beijing Children’s Arts, which is not only a contribution to the Humanistic Olympics, but also a reflection of our unique advantages.†Shi Zicai believes that the most important thing is to have clear s plan. "This is the core of 'curve marketing'. We don't face positive PKs with big-name Olympic sponsors, but let our products serve them and use the Olympics indirectly."
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