Baotou Beiben is the only production base that imports Mercedes-Benz license technology from Germany to produce heavy-duty vehicles, ensuring the full absorption of German Daimler-Benz technology and maintaining the outstanding quality of Mercedes-Benz heavy trucks. After the implementation of State III, Xinjiang's heavy-duty truck market will appear to be linked, and Zhang Xinhai, general manager of the Xinjiang region of the company, has its own views.
Zhang Xinhai: “After implementing State III on July 1, heavy truck sales were at a low point. State III sales were only a quarter of State II sales during the same period of last year. A considerable portion of users were rushing to purchase prices before July 1. The low national II heavy trucks, 'very' released some of the demand for the second half of the year."
In addition, due to the implementation of the State III policy, the manufacturer also had corresponding actions. In April, the Beibenguo II model had already been sold out and there was a sales breakdown, which caused the market in the third quarter of the off-season to have a frozen state. In fact, due to policy adjustments, it is normal to have a frozen state. For example, in Europe, when the switch from Euro II to Euro III emission standards, market demand has also experienced a short-term decline. Consumer groups have a new policy from wait to see. The process, thus, has also made the entire sales market a process from wait-and-see to cognition.
But I think that the sale of heavy trucks in Xinjiang will come in the spring. The first is determined by the geographic location of Xinjiang. It is a bridgehead for the five countries in Central Asia. It is destined that Xinjiang will become an important market for heavy trucks in neighboring countries. Second, Xinjiang has a vast territory, rich mineral resources, and large-scale development of economic development. It also gave the heavy-duty card market a chance to flourish. Dump trucks and tractors will naturally become the main force for heavy truck sales.
Of course, to get a share of the heavy truck market in Xinjiang, the brands will have to upgrade their hardware and software quality. The hardware is the product quality. The software mainly refers to the sales service and after-sales service. In particular, it is necessary to overcome the difficulties of decentralized and difficult-to-provide service guarantees for customers in Xinjiang, how to explore an optimal sales and after-sales model, and where to go after the service where the car will go, it will become a big seller of heavy truck sales in Xinjiang. Question.
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