New energy vehicles are booming truck companies need to take measures

The new energy boom has broken through the range of passenger cars and passenger cars, making great strides in the field of trucks. Judging from the major domestic auto shows, most commercial vehicle companies have tested new energy trucks, and will use new energy trucks as their trump card in their ability to display their capabilities in various exhibitions and forums.

With so many commercial vehicle companies rushing to new energy trucks, it seems that companies have enough confidence in the development of new energy future markets. Because the development of new energy is an important way for China to achieve energy conservation and emission reduction, the government is bound to strongly support the relevant industries in terms of policies, and new energy trucks will also be an inevitable trend for the future development of the commercial vehicle industry.

However, it takes a long process for new energy trucks to occupy a dominant position in the market. At present, the government's financial subsidies are only a drop in the bucket for the huge truck market. The development of new energy trucks also needs to rely on the company's "internal strength." Enterprises should pay attention to every detail at every level, and do not allow new energy trucks to become "barrel short boards" that limit the development of enterprises.

The author believes that the development of new energy trucks, commercial vehicle companies need to do what they can, and should not flock. In terms of technology, it is necessary to improve the overall R&D level of the enterprise and tackle technological weaknesses. In terms of the market, new energy trucks are not stable, and market recognition needs to be improved. Although the prospects are promising, companies cannot regard new energy trucks as the breakthrough point and profit growth point for future businesses, and cannot rush to launch new energy sources to seize emerging markets. truck.

The introduction of new energy trucks by commercial vehicle companies requires technology first. At present, new energy trucks have many controversies on the technical route. Whether it is natural gas power, hybrid power, or pure electric power, which line is more suitable for new energy trucks seems to be inconclusive in the industry. This has led to the sudden emergence of some commercial vehicle companies, the rush of research and development of new energy technologies, and key technologies such as powertrains that are still immature to hit the market.

In addition, new energy trucks still have bottlenecks such as battery life, self-weight, bearing, and supporting, and their R&D and mass production still need to invest a great deal of their costs. In addition, the progress in actual promotion is slow, and users are still waiting to see new energy trucks. This is very likely. This led to new energy trucks falling into a dilemma of high input and low output. In the current situation where the market acceptance of new energy trucks is not high, commercial vehicle companies need to be cautious and capable.

“The development of commercial vehicle companies needs to pay attention to the balance in all aspects. While adjusting the product structure and implementing new energy trucks, it should also pay attention to the upgrading of traditional products and technology investment.” Senior industry observer Zhao Yu said, “Enterprises based on their own economy and technology Strength, in the new energy development and do our best to prevent the production of new energy trucks, excessively lower the cost of traditional products.”

The author believes that the full confidence of commercial vehicle companies in developing new energy trucks needs to be built on the strength of the company itself. If blindly obeying, disregarding its own technical strength and cost investment, and neglecting the balanced development of product structure, then the development of new energy trucks will undoubtedly be a problem. It will become a "barrel short board" for commercial vehicle companies.

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