Name: Lear
Business: Automotive Parts
Rank: 407
Headquarters: Michigan, USA
91 years ago, the United States, Detroit, one of the world's largest auto parts manufacturers Lear Group was born.
Fourteen years ago, Lear floated across the sea and landed on Oriental Detroit, handed Dongfeng Company, established Wuhan Youde, and specialized in automotive wiring harnesses, automotive electrical appliances and other businesses.
Four years ago, Lear quickly moved forward. First, Wuhan Yunhe Automobile Seating Co., Ltd. was established in hand to set up Wuhan Lieryunhe Crane Co., Ltd., and then jointly with Dongfeng Company and Dongfeng Limited to form Dongfeng Lear.
Recently, the reporter went to Wuhan Economic and Technological Development Zone. “Li Er Yun He†has come in face-to-face with four characters. And not far away, Lear White's red map stands side by side with the logo banner of Dongfeng Hongdi's white map.
Settled in Wuhan, Li Yunhe selected a good day: the same day with the Dongfeng Peugeot 307 off the assembly line.
The meaning is clear. The initial investment of 100 million yuan, to form an annual output of 300,000 seat assembly and seat skeleton assembly production capacity, Lier Yunhe is aimed at the Shenlong company car series exclusive seat supporting industry.
Based on Shenlong, Lear quickly expanded its footprint in the Chinese automotive market.
In 2003, Dongfeng handed over Nissan, and the Hubei automobile industry added new strength. Lear, who smells a lot of business opportunities, quickly throws an "oliver branch."
In the following year, Dongfeng Lear was formally established, set up a production base for commercial vehicle seats in Shiyan and Xiangfan, built a seat production base for passenger cars in Wuhan, and built Guangzhou Taili Automotive Seat Co., Ltd. in Huadu. Limited, Dongfengæ¸ safety surface matching.
From Shenlong to Nissan, the booming automotive industry in Wuhan has made this car seat the number one player in the global market share. Lier Yunhe and Dongfeng Lear both increased their sales target by 1 billion yuan.
Deeply cultivated in Wuhan for 14 years, the weight of the city is becoming more and more important in Lear’s global map. Last year, Lear Worldwide CEO Bob Rossiter flew to River City and made a special trip to visit his “important partner†Dongfeng. Prior to this, its high-level visits were frequent and its purpose was only one: We hope to gain more from the expansion of Shenlong Motors. "Hubei is pleased with us," said Wuhan Youde. Compared with 14 years ago, the open environment in Hubei has undergone a welcome change. A good industrial base, well-trained skilled workers, distinctive industrial features, and convenient transportation and logistics make this central province stand out.
Starting from Hubei, Lear quickly moved west and established Wuhan Youde Chongqing Branch to become the exclusive supplier of Changan Ford wiring harnesses.
The influx of a large number of new projects and new orders has caused Lear to accelerate its investment. This year, a new factory building of more than 10,000 square meters will be expanded in Zhuankou. Lear hopes that the expansion of production capacity can keep pace with the development of China's auto industry.
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