In 2008, the First Automobile Group (FAW) started the year with strong performance. According to internal sources, FAW sold 167,000 units in January, marking a 46.9% year-on-year increase. Despite heavy snowfall across China, which significantly impacted car sales, FAW managed to sell 21,518 units of oversold models, totaling 166,518 vehicles. Among these, passenger car sales reached 1,462,294 units, reflecting a 58.3% rise compared to the previous year. Meanwhile, sales of medium and heavy trucks hit 11,263 units, up by 11.6%.
The company’s own brand, Pentium, also performed well, becoming one of the top-selling mid-to-high-end models since January. It consistently exceeded 5,000 units in monthly sales, showcasing strong consumer demand.
FAW Mazda also made notable progress. In mid-January, Yu Hongjiang, Vice President of FAW Mazda Sales Company, announced that the price of the imported Mazda3 Sport (Hatchback Edition) would start at 139,800 yuan. This move drew significant attention from the industry, as it marked the first time that an imported car of this class was priced lower than its domestic counterparts since China joined the WTO.
According to Hong Jiang, the target for the imported Mazda3 Hatchback is 1,800 units per month. For imported vehicles in China, such a target is considered extremely ambitious, as very few imported cars have ever achieved this level of sales.
In an interview with a newspaper reporter, Li Huile, a senior executive at FAW, highlighted the company's long-term development strategy. FAW has gone through three major stages: building factories, launching products, and upgrading them. The company now covers a wide range of vehicle types, including medium, heavy, light, sedans, micro, and commercial vehicles. Its operations span six key areas: R&D, passenger cars, commercial vehicles, spare parts, and related industries.
According to recent data, FAW achieved sales of 1.4 million units and generated 188 billion yuan in revenue in 2007. The company ranked 385th on the "World's Largest 500 Companies" list and 71st on the "World Machinery 500." Its brand value reached 4.2421 billion yuan, reflecting its growing influence in the global automotive market.
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