Beijing Hyundai Tucson, which has just conquered the Qinghai-Tibet Plateau. In the past 10 years, the development of the Korean automotive industry has created the "Korean speed" that has attracted the attention of Europe, the United States and Japan. In the early 90s of last century, the Korean automotive industry developed with the modern, Daewoo, and Kia three-legged structure quickly moved into the international market to keep up with the world's advanced automobiles by maintaining price advantages, continuously improving technical standards, and achieving internationalization of production and international markets. The pace of development of standards. Until today, there are still people on the level of understanding of South Korean cars stay in the "quality and cheap" level, and Kia Motors is using undoubted facts to change this view. In addition to the success of the auto industry’s technological autonomy and internationalization strategy, it should also be attributed to Kia’s leap in technology and quality in recent years. The promotion of the Kia brand has forced many European and American manufacturers to redefine their competitors. In contrast, "Korean Speed" itself is not simply a digital growth, but the result of the deep power of the entire brand. Through commitment to technology and quality improvement, the brand of Korean automobiles has been upgraded to a new level. As one of the seven largest automobile companies in the world, Hyundai Kia has gained recognition in the international market for its product quality. The world's most authoritative professional consumer research agency J. D. Power's newly released IQS (NewQualitySurvey) survey results show that Hyundai-Kia Motors ranks second in terms of quality satisfaction, surpassing European and American manufacturers such as BMW, GM, Ford, and Volkswagen, laying the foundation for becoming the world’s fifth-largest automotive manufacturer. basis.
The "Korean Speed" of the World Automotive Industry (Figure)
Beijing Hyundai Tucson, which has just conquered the Qinghai-Tibet Plateau. In the past 10 years, the development of the Korean automotive industry has created the "Korean speed" that has attracted the attention of Europe, the United States and Japan. In the early 90s of last century, the Korean automotive industry developed with the modern, Daewoo, and Kia three-legged structure quickly moved into the international market to keep up with the world's advanced automobiles by maintaining price advantages, continuously improving technical standards, and achieving internationalization of production and international markets. The pace of development of standards. Until today, there are still people on the level of understanding of South Korean cars stay in the "quality and cheap" level, and Kia Motors is using undoubted facts to change this view. In addition to the success of the auto industry’s technological autonomy and internationalization strategy, it should also be attributed to Kia’s leap in technology and quality in recent years. The promotion of the Kia brand has forced many European and American manufacturers to redefine their competitors. In contrast, "Korean Speed" itself is not simply a digital growth, but the result of the deep power of the entire brand. Through commitment to technology and quality improvement, the brand of Korean automobiles has been upgraded to a new level. As one of the seven largest automobile companies in the world, Hyundai Kia has gained recognition in the international market for its product quality. The world's most authoritative professional consumer research agency J. D. Power's newly released IQS (NewQualitySurvey) survey results show that Hyundai-Kia Motors ranks second in terms of quality satisfaction, surpassing European and American manufacturers such as BMW, GM, Ford, and Volkswagen, laying the foundation for becoming the world’s fifth-largest automotive manufacturer. basis.