In 2004, it was still a "warm winter" for the auto market, especially for major mainstream markets. Although the momentum of growth has slowed down, it still eats up a very large market share in the local market. Beijing Asian Games Village, North, and China Union’s three major markets share the big cake in the Beijing market with more than 100 specialty stores. Hangzhou Motor City continues to occupy 70% of the market share in the city, Chengdu, Wuhan, Guangzhou, Kunming, Shenyang, The mainstream markets of major cities such as Yantai, Xi’an, and Nanchang all achieved good results in a very difficult environment. There have been media fears that some tangible automotive markets will be eliminated in 2005. In fact, this kind of thinking is worrying. Comparing China's current several automotive marketing models, even in 2004, the tangible automotive market was one of the fastest growing, best performing, most stable, and most risk-resistant. In the past year, about 20% of the stores went out of business, but no one car market has been hit by this fate. This is because the tangible market has the advantages of multi-brand, multi-category and multi-functionality. When faced with a downturn, the ability to resolve and transfer risks is far greater than that of specialty stores; in contrast, the tangible market is more likely to accumulate popularity than specialty stores. The formation of business climate is particularly important in the event of a weak car sales situation. Although the "Automobile Trade Policy and Brand Management Measures" (Draft for Soliciting Opinions) require monopoly of the brand, the relevant person in charge of the Ministry of Commerce believes that the new regulations are absolutely not intended to block the tangible automotive market. The tangible automotive market can coexist with specialty stores. 4S transformed into the marrying car market In 2004, the market has undergone major changes in the 4S shop. According to Su Hui, general manager of the Beijing Asian Games Village Auto Trading Market, the store has already emerged a "three-three system", that is, one-third profit, one-third profit, one-third loss. However, for brand stores, from the second half of 2004, dealers began to actively seek change: First, active slimming, some brands of 4S stores have reduced 4S to 3S, 2S, and some simply became 1S. The second is that 4S stores have changed their face, including the replacement of more easily sellable brands, and some have even become the downstream services of automobiles. The automotive market, which is in business in 2004 and will be open in 2005, has set up specialty stores, most of which are 1S stores. At the same time, many markets also create a common after-sales service platform for 1S stores to reduce their operating costs and minimize risk. Regional markets form an "allies" After the establishment of the Yangtze River Delta Auto Market Consortium in 2004, the Beijing Auto Parts Market Association, the Shenzhen Automobile Dealers Association, etc., in 2005, major cities, urban economic circles, and major economic regions may be At a faster pace, various types of industry associations, associations, and other interest communities have been established. It is reported that the Pearl River Delta region is actively cultivating the establishment of automotive market industry organizations. Some industry experts believe that "the formation of alliances will become one of the major trends in the auto market, and it will never be possible to go it alone, and alliances can increase synergy and resolve risks." The dramatic changes in the policy environment and market environment in 2004 have created markets around the country. Unprecedented sense of crisis and sense of urgency must be organized to discuss countermeasures and seek common development. The second is to organize in a situation of great changes in the external environment. From the psychological level, it can also enhance cohesion and centripetal force. Third, most of the automotive market has been The entrepreneurial period has entered a mature period, and they all hope to break the "unrequited battle" and "not in touch with each other" situation, strengthen the exchanges and cooperation among peers, and thus accelerate their own development. Market manufacturers are expected to "North-South dialogue" There has been a puzzling phenomenon in the automotive industry, which is that auto manufacturers have never sat together with the car's physical market. At the end of the twentieth century, the big debate on "the superiority of the auto market and the specialty stores" made the two sides almost riven. Manufacturers insist that the store system is the only one they can accept and must fully implement, not only the store should be exclusive, wait for China's auto sales model also have exclusive, dominated by stores. The tangible market believes that the market model is in line with China's national conditions, public sentiments, and business conditions. It is China's auto sales that have so far made it into the world's top 3, especially when the car enters the family, and has built up immortal achievements. This kind of confrontation between the two sides was loosened in 2004. At the two summit forums held in the Yangtze River Delta and the national automobile market successively held at the end of the year, there were representatives of the authority of the Chinese auto industry and representatives of manufacturers. In 2005, the "North-South dialogue" between manufacturers and markets may take a difficult and gratifying step. Automobile market "Westernization Movement" Cheng Feng Automobile The tangible market has always been the "local market": local capital, local projects, local business management, foreign and foreign projects rarely enter. But in metropolises and some coastal cities, this phenomenon is quietly changing. Some foreign investors have begun to extend their reach to the large-scale automobile market that they believe has size, background, strength and development potential. Shanghai International Automobile City, a key industrial base supported and supported by the Shanghai Municipal Government, has brought together more than a dozen Fortune 500 companies such as Tianhe, Volkswagen, Delphi, Visteon, Johnson Controls, Arcano, and Akzo Nobel. The immediate goal for them to enter the Motor City is to increase capital and expand capacity and use the local market to build international brands. In 2005, when foreign investors enter the automobile city, there will be a series of greater actions, not only in the production field, but also in the service sector. With the “after market†as the entry point, some international famous brands are actively seeking opportunities to enter the large-scale modern automobile market. , Such as opening windows in the auto parts supply market, establishing auto beauty shops, fast repair chain stores, car modification shops, etc. It is reported that the "China International Auto Parts Expo" in cooperation with Las Vegas, USA, has been tentatively scheduled to settle in Shanghai International Automobile City; the introduction of automotive cultural projects, such as cooperation with the sub-project museums and exhibition centers in the Auto City, long-term exhibition It includes brand cultural exhibitions and development history including international classic car brand series “classic carsâ€; participates in related supporting projects in the auto market, such as building motels, shopping centers, automobile trade clubs, and operating catering projects. Although these projects may not have been fully advised in 2005, the tendency of foreign investors to go from the background to the front desk and become the protagonist from the supporting role will become more and more obvious. The pace will be faster and faster. In 2005, there will certainly be some projects that will “floatâ€. Out of the water." (Text / Liu Zhengfu)
Car tangible market will advance in the wind in 2005
In 2004, it was still a "warm winter" for the auto market, especially for major mainstream markets. Although the momentum of growth has slowed down, it still eats up a very large market share in the local market. Beijing Asian Games Village, North, and China Union’s three major markets share the big cake in the Beijing market with more than 100 specialty stores. Hangzhou Motor City continues to occupy 70% of the market share in the city, Chengdu, Wuhan, Guangzhou, Kunming, Shenyang, The mainstream markets of major cities such as Yantai, Xi’an, and Nanchang all achieved good results in a very difficult environment. There have been media fears that some tangible automotive markets will be eliminated in 2005. In fact, this kind of thinking is worrying. Comparing China's current several automotive marketing models, even in 2004, the tangible automotive market was one of the fastest growing, best performing, most stable, and most risk-resistant. In the past year, about 20% of the stores went out of business, but no one car market has been hit by this fate. This is because the tangible market has the advantages of multi-brand, multi-category and multi-functionality. When faced with a downturn, the ability to resolve and transfer risks is far greater than that of specialty stores; in contrast, the tangible market is more likely to accumulate popularity than specialty stores. The formation of business climate is particularly important in the event of a weak car sales situation. Although the "Automobile Trade Policy and Brand Management Measures" (Draft for Soliciting Opinions) require monopoly of the brand, the relevant person in charge of the Ministry of Commerce believes that the new regulations are absolutely not intended to block the tangible automotive market. The tangible automotive market can coexist with specialty stores. 4S transformed into the marrying car market In 2004, the market has undergone major changes in the 4S shop. According to Su Hui, general manager of the Beijing Asian Games Village Auto Trading Market, the store has already emerged a "three-three system", that is, one-third profit, one-third profit, one-third loss. However, for brand stores, from the second half of 2004, dealers began to actively seek change: First, active slimming, some brands of 4S stores have reduced 4S to 3S, 2S, and some simply became 1S. The second is that 4S stores have changed their face, including the replacement of more easily sellable brands, and some have even become the downstream services of automobiles. The automotive market, which is in business in 2004 and will be open in 2005, has set up specialty stores, most of which are 1S stores. At the same time, many markets also create a common after-sales service platform for 1S stores to reduce their operating costs and minimize risk. Regional markets form an "allies" After the establishment of the Yangtze River Delta Auto Market Consortium in 2004, the Beijing Auto Parts Market Association, the Shenzhen Automobile Dealers Association, etc., in 2005, major cities, urban economic circles, and major economic regions may be At a faster pace, various types of industry associations, associations, and other interest communities have been established. It is reported that the Pearl River Delta region is actively cultivating the establishment of automotive market industry organizations. Some industry experts believe that "the formation of alliances will become one of the major trends in the auto market, and it will never be possible to go it alone, and alliances can increase synergy and resolve risks." The dramatic changes in the policy environment and market environment in 2004 have created markets around the country. Unprecedented sense of crisis and sense of urgency must be organized to discuss countermeasures and seek common development. The second is to organize in a situation of great changes in the external environment. From the psychological level, it can also enhance cohesion and centripetal force. Third, most of the automotive market has been The entrepreneurial period has entered a mature period, and they all hope to break the "unrequited battle" and "not in touch with each other" situation, strengthen the exchanges and cooperation among peers, and thus accelerate their own development. Market manufacturers are expected to "North-South dialogue" There has been a puzzling phenomenon in the automotive industry, which is that auto manufacturers have never sat together with the car's physical market. At the end of the twentieth century, the big debate on "the superiority of the auto market and the specialty stores" made the two sides almost riven. Manufacturers insist that the store system is the only one they can accept and must fully implement, not only the store should be exclusive, wait for China's auto sales model also have exclusive, dominated by stores. The tangible market believes that the market model is in line with China's national conditions, public sentiments, and business conditions. It is China's auto sales that have so far made it into the world's top 3, especially when the car enters the family, and has built up immortal achievements. This kind of confrontation between the two sides was loosened in 2004. At the two summit forums held in the Yangtze River Delta and the national automobile market successively held at the end of the year, there were representatives of the authority of the Chinese auto industry and representatives of manufacturers. In 2005, the "North-South dialogue" between manufacturers and markets may take a difficult and gratifying step. Automobile market "Westernization Movement" Cheng Feng Automobile The tangible market has always been the "local market": local capital, local projects, local business management, foreign and foreign projects rarely enter. But in metropolises and some coastal cities, this phenomenon is quietly changing. Some foreign investors have begun to extend their reach to the large-scale automobile market that they believe has size, background, strength and development potential. Shanghai International Automobile City, a key industrial base supported and supported by the Shanghai Municipal Government, has brought together more than a dozen Fortune 500 companies such as Tianhe, Volkswagen, Delphi, Visteon, Johnson Controls, Arcano, and Akzo Nobel. The immediate goal for them to enter the Motor City is to increase capital and expand capacity and use the local market to build international brands. In 2005, when foreign investors enter the automobile city, there will be a series of greater actions, not only in the production field, but also in the service sector. With the “after market†as the entry point, some international famous brands are actively seeking opportunities to enter the large-scale modern automobile market. , Such as opening windows in the auto parts supply market, establishing auto beauty shops, fast repair chain stores, car modification shops, etc. It is reported that the "China International Auto Parts Expo" in cooperation with Las Vegas, USA, has been tentatively scheduled to settle in Shanghai International Automobile City; the introduction of automotive cultural projects, such as cooperation with the sub-project museums and exhibition centers in the Auto City, long-term exhibition It includes brand cultural exhibitions and development history including international classic car brand series “classic carsâ€; participates in related supporting projects in the auto market, such as building motels, shopping centers, automobile trade clubs, and operating catering projects. Although these projects may not have been fully advised in 2005, the tendency of foreign investors to go from the background to the front desk and become the protagonist from the supporting role will become more and more obvious. The pace will be faster and faster. In 2005, there will certainly be some projects that will “floatâ€. Out of the water." (Text / Liu Zhengfu)