According to a research report released by PricewaterhouseCoopers on the 3rd, the overall luxury car market in China increased by 11% year-on-year in 2015, with an overall scale of approximately 1.91 million units. In the same year, the growth rate of the luxury car market in China's first-tier cities slowed down sharply, while the second-tier cities performed strongly.
According to the report, among the three brands of Mercedes-Benz, BMW and Audi in the Chinese market in 2015, Mercedes-Benz continued to grow at a high speed, with the best performance. The sales volume increased by 35% year-on-year, and the market share increased from 16% to 19%. Audi and BMW (excluding Mini) The growth rate is around 6%, and the market share has dropped slightly to 30% and 23%.
In 2015, the overall growth rate of luxury cars in China's first-tier cities slowed down sharply, from 19% in 2014 to 4.8%, but the second-tier city luxury car market grew by 15% year-on-year, accounting for 47% of the overall luxury car market in China. In the second-tier cities of China, Mercedes-Benz sales increased by 40%, and Audi and BMW both grew by about 10%.
Mercedes-Benz's performance in the third- and fifth-tier cities is also very strong, sales increased by 43% year-on-year, and the market share increased from 14% to 18%; BMW's market share remained basically unchanged; Audi's share in the third- and fifth-tier cities fell relatively Larger, but still maintain a strong position in the market of more than 35%.
According to the report, in general, Mercedes-Benz has the largest share of China's fourth- and fifth-tier cities, and BMW has lost the most market share in the first-tier cities. Audi has been the most vulnerable in the fourth- and fifth-tier cities.
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