From the recent market trends, smart lighting has become a new product that manufacturers such as Philips are vying to promote. At the Frankfurt show at the beginning of the year and at the Guangzhou Lighting Fair just after the end, smart lighting was also the subject of heated discussion. We believe that the current market is in its infancy, and various manufacturers will increase their promotion efforts. The market is expected to enter a period of rapid development in the next 1-2 years. The value of the huge value of intelligent lighting is electronic and networked, not only can realize the intelligent control of the lighting system, realize the basic functions of automatic adjustment and scene lighting, but also an entry point of the Internet, thus generating more high value-added services. For example, health management, map positioning, merchandise shopping guides and advertising. It is foreseeable that the ecology of the lighting industry will undergo major changes. Intelligent lighting belongs to the category of smart home. Its development requires the cooperation of the whole industry chain, and the future will lead to a major change in the industry ecology. We believe that industrial integration based on specialized production will be the development direction of smart lighting in the future. Specialized production is the survival basis for luminaire manufacturers and controller manufacturers. System integrators and platform operators have greater voice in the industry. At the same time, it is a high probability event for lighting manufacturers to increase cooperation with Internet companies. The growth space opens up for the sustainability of the LED industry growth. The market controversy mainly comes from the following points: 1) How long can the replacement market support the rapid development of the industry? 2) Is the life of LED lamps very long? 3) After the rapid replacement period, where does the industry's growth momentum come from? Regarding the first question, the US Department of Energy data shows that the penetration rate of LED lighting in the US market is still less than 5 in 2013. Assuming that the penetration rate doubles every year, the replacement demand can last for 3-4 years. Regarding the LED lighting life, we believe that in the rapid development of LED lighting, long life is not the most important factor for manufacturers, but to reduce the cost as much as possible under the premise of meeting the life standard (2~30,000 hours), and the manufacturers are also mature after the industry matures. The product life will be done at all costs at all costs. Finally, LED intelligent lighting will increase the average unit price (ASP) and added value of the product, and its development space is much larger than that of traditional lighting products. The long-term growth kinetic energy source after the rapid replacement period can be solved. According to market research, we learned that the cost of an LED driver with intelligent control function is generally less than 10 yuan. The ex-factory price of lighting fixtures with such power supply is 20~30 higher than that of ordinary lamps. Intelligent configuration can add at least a premium to the average luminaire product (and this is regardless of the addition of more complex systems and higher-end configurations). We refer to CSA's statistics and forecasts for the LED general lighting market scale from 2009 to 2015, while conservatively assuming a premium of 20 for smart lighting products, the new market space for smart lighting brought to the industry in 2014 and 2015 is approximately 26 billion respectively. Yuan and 360 billion yuan. According to this calculation, on the basis of not considering high value-added products, the intelligent lighting industry will provide an additional market space of at least RMB 60 billion in the two years from 2014 to 2015 alone. If calculated according to the annual compound growth of 30, it is conservatively estimated that this value will reach nearly 80 billion yuan by 2018, and the accumulated amount in the next five years will exceed 200 billion yuan.
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