The former is the era of the rise of the lighting industry. The structure of domestic demand is constantly adjusting. The economy, living standards and the quality of national culture are growing rapidly. Coupled with the promotion of real estate, the market demand is rising, which means that the lighting industry has a large market development space and investment. opportunity. LEDs are rapidly infiltrating, and the pattern of the lighting industry has undergone a historic major turning point. It is no longer a legend that LEDs will replace traditional lighting. Changes in the industry landscape are also accompanied by changes in consumer shopping habits. The intermediate marketing agencies engaged in management and distribution have faced many escalation issues and are increasingly on the agenda. Sales of traditional models began to slowly deviate from the market and face product upgrades. Problems such as the upgrading of the market business model are difficult to understand, and are the consensus of most marketing agencies. Personally believe that the current professional, short-channel circulation model should be adopted. In the current LED industry, many enterprises have entered this field, forming the current LED industry bubble and technology bubble, which is shrouded in the LED lighting industry, which has caused many marketing organizations to choose which brands to operate. Choosing to be calm and wait-and-see, do not want to become a bubble company's assault chess, has become the choice of most distribution, they believe that in the round of reshuffle there are many star brands born, then many companies will withdraw. Choosing the LED lighting brand, personally think that the following aspects should be mainly considered and investigated to reduce the risk of marketing agencies or intermediaries and ensure the benefits. First, the scale of the factory, the entity, the qualifications, the size of the production enterprise, the ability to conduct independent research and development, and whether there is a bubble in the operation of the real economy. Second, the product structure. Observe the product portfolio of the company, and whether the product line is in line with its own needs and the market in which it is located. Third, product positioning refers to the market population positioning selected by the business unit. Assuming modern lighting in modern style, it is necessary to examine the average transaction price of each set of lamps in the municipal city where the general business unit is located, and then select products with equal positioning to meet market needs. Fourth, product style refers to the selection of a professional style of product management. It is the most advantageous to do a lot of hodgepodge in the past ten years. If you can't clearly locate the style, there is a big risk. For a large business organization, it is possible to display different styles of products in a divided manner. In this case, only one style product is popular, and other styles are affected. 5. The management and regulation of the channel by the enterprise is the most important aspect. If the enterprise's channel positioning and later benefits can be guaranteed, if the company does not have clear channel development restrictions and the dealer's interests are damaged, how to protect and appeal, this will not be elaborated. Cooperation must have a common goal of interest as a driving force. What companies and operators need to understand is to ensure that the interests of both parties can last for a long time. 6. The internal environment of the enterprise refers to the management procedures of the enterprise, including production management, quality management, and personnel management. 1. Production management, refers to the production management system, excellent production procedures, can guarantee the date of shipment, successfully complete the order transaction, and will not lose faith in people. 2. Quality management, understanding the quality management system of the enterprise, from raw materials, processing, molding to packaging, inspection, verification and treatment of each process. Some enterprises do not even have quality management departments, and some enterprise quality management departments have no real power, and they cannot exert their effects and are ineffective. To do a good job is to start with the essence of the product, not by selling. 3. Personnel management, this is also very important, all products come from people, generally look at the cultural level and quality of the employees, and believe that first-class products are made by first-class workers. Furthermore, the mobility of employees is very strong, and some employees are highly mobile and basically have no old employees. Frequent job mobilization, can the quality of products produced by newcomers be guaranteed? The flow of top management is even more deadly. I hope you will pay attention to it when choosing a brand. When I talked about my personal experience, one day I was working. I came to an industry insider and showed me a business card. I was the marketing director of a brand and came to do business. What channel is that if you want to open a store, you will be charged for the sample. This market is divided into a district for you to do, if you do not engage in a specialty store, you can enter some goods, there are engineering, retail can be sold, a large amount of price can be discussed. Reflecting the employment threshold of the enterprise, what is the person who does not know the channel to develop the market, can imagine how his company is. Will his products be guaranteed and the interests guaranteed? How much influence he came out of his business, I believe no one will invest in his products. The above is my personal point of view. Now many companies are over-committed and cause losses to many dealers. The company's investment association usually does not see the real data. It is hoped that when the dealer chooses the supplier, he can go to the enterprise for on-the-spot investigation and get accurate data to start, so as not to cause losses.
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