The reporter learned from FAW Bus Company on January 5 that in 2012, FAW Bus Company sold a total of more than 4,400 passenger cars, a year-on-year increase of 27%.
According to reports, last year FAW Bus Corporation launched a number of products, including large-scale highways, large-scale public transportation, medium-sized highways, new energy buses, primary school buses, and fire engines. In order to achieve its annual marketing goals, FAW Bus Corporation has continuously improved its marketing efficiency, determined the sales focus of Northeast Market, school bus market, fire engine market, southwest market and overseas market, and developed “100 people†core customers and established “thousands of peopleâ€. The customer relationship effectively achieved a double increase in sales and share.
It is understood that, as an important part of the development of independent commercial vehicles of FAW Group, FAW Bus Corporation shoulders the carrier of the independent development of new technologies for commercial vehicles and creates the task of “liberating†the passenger car brand, which is an important platform for enhancing the competitiveness of commercial vehicles of FAW Group. .
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