According to the study of the quarterly monitoring report of the China's second-quarter loading vehicle navigation market in the second quarter of 2012 conducted by the EnfoDesk Analytical Think Tank Industry Database, the shipments of the Chinese pre-loaded vehicle navigation market grew significantly in the second quarter of 2012, compared with the previous quarter. The growth was 22.9%, and the shipment in the quarter was 361,000 units.
According to data released by the China Association of Automobile Manufacturers, car sales in the second quarter were almost unchanged from the previous quarter, with passenger car sales growing at a faster rate, which was a 1.8% increase from the previous quarter. In the sales of passenger vehicles, the sales volume of 2012Q2 self-owned brands decreased by 5.2% month-on-month, and the total sales volume was 1.5333 million units. Foreign-owned brands had a good appearance and sold a total of 2,306,500 vehicles, a year-on-year increase of 7.0%.
Enfodesk Analysys think tank analysis believes that the sales of front-loaded car navigation shipments showed a good growth during the quarter, mainly due to the steady increase in front-load penetration rate, which has increased from 6.1% in the previous quarter to 9.4%. The main audience for loading navigation on vehicles is mid- to high-end vehicles, so the growth in the sales volume of foreign brands also promotes the pre-installation market to a certain extent.
Aftermarket growth slows
According to the study of the quarterly monitoring report of China's second-quarter loading vehicle navigation market in the second quarter of 2012 conducted by the EnfoDesk Analysys think tank, in the first quarter of the off-season, the situation in the second quarter of 2012 has eased in the after-load car navigation market. The volume was 1.563 million units, an increase of 7.3% over the previous period.
Enfodesk Analysys think tank analysis believes that although the penetration rate of front-load navigation is still gradually increasing, and it has begun to spread to independent brands, there are still great opportunities for the development of the rear loading vehicle market: the commercial use of Beidou navigation, and the rear-mounted navigation market is a very important one. Good entry point. Beidou is a national strategic emerging industry. It is one of the industries supported by the state in recent years. Currently, Beidou GPS dual-system vehicle navigation products have appeared in the market. As the Beidou system gradually transitions from civilian to civilian use, and the industrial chain continues to be perfect, the aftermarket car navigation market will also usher in a period of growth.
In addition, commercial vehicle demand for rear-loaded vehicle-mounted navigation is increasing. According to data from the Automobile Industry Association, sales of commercial vehicles in the first half of 2012 were 1,198,800, accounting for about 20% of car sales, but aftermarket navigation in commercial vehicle penetration The rate is far less than passenger cars. In 2011, the Ministry of Communications issued a notice stating that "two passengers and one dangerous" vehicles must be equipped with satellite positioning devices. Policy support will further stimulate the demand for satellite positioning devices and increase the penetration rate of back-load navigation in commercial vehicles.
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