Recently, the Dongfeng Limited Media Symposium was held in Beijing. During the communication meeting, Tong Dongcheng, vice president of Dongfeng Motor Co., Ltd. announced the company's 2014 annual sales. It is reported that Dongfeng Motor Co., Ltd. has sold a total of nearly 1.2 million vehicles in the year in 2014, with a market share of 5.35%, which is basically the same as last year. Among them, passenger cars sold 1.01 million and commercial vehicles sold 190,000. In this regard, Tong Dongcheng frankly stated that Dongfeng Limited has delivered a satisfactory answer under extremely difficult circumstances.
　　
In 2014, the overall sales exceeded 1.2 million. It was reported that in 2014, Dongfeng Limited's various sections showed their strength and worked hard to make important contributions to accomplish the goals and tasks of the company. Among them, Dongfeng Nissan Passenger Vehicles sold 952,000 vehicles throughout the year, an increase of 2.8% year-on-year. The newly-listed star model, Xinqi Chun monthly sales, has remained at around 14,000 units. In less than 9 months of listing, it has sold more than 110,000 units; the Xuanyi series has monthly sales of more than 30,000 units; More than 10,000 units, its own brand Qichen series sold a total of 114,000 vehicles throughout the year, ranking first.
Dongfeng Infiniti Motor Co., Ltd., which was formally established in September 2014, operates independently and develops rapidly under the principle of “same strategy, same brand, same team, same channelâ€. In 2014, Dongfeng Infiniti Q50L was successfully listed in the highly competitive luxury car market in China. Through the stylish and beautiful appearance, advanced and abundant power, cost-effective configuration, and a series of unique and successful marketing activities, the brand's popularity and reputation have been significantly improved. In 2014, Dongfeng Infiniti branded retail sales of 30,000 units, an increase of 76.6%, and ranked first in the luxury car industry.
After nearly three years of adjustment and transformation, Dongfeng Motor Co., Ltd. has taken the full implementation of the four emission standards of light trucks, focusing on forward-looking market research and development of marketable products, optimizing product structure, focusing on high-end products, and strengthening quality. Control and QCD improvement: Based on the release and launch of D Series and N series models of the National IV emission standard, more than 40 models represented by the National IV were put into operation at one time, and a total of 239,000 vehicles were sold throughout the year. The company's main business Increase profitability.
Dongfeng Automobile Parts & Components (Group) Co., Ltd. updated its concepts, strengthened management, vigorously explored the market, and took the mid-term business plan of “Yanfan 130†as its traction. Through continuous adjustment of structure, promotion of transformation, strong management, and increase of strength, it finally achieved fruitful results. In 2014, the main business net income was 10.967 billion yuan, a year-on-year increase of 21.5%, operating profit increased by 35.5% year-on-year, and the company's KPI challenge 2 target was fully achieved. Dongfeng Components Group also formally announced its entry into the 10 billion enterprise group.
Dongfeng Equipment Co., Ltd. achieved a total sales revenue of 2.523 billion yuan for the year, an increase of 271 million yuan over the same period of last year, an increase of 12.03%, a budget of 149 million yuan, and an annual budget of 106.28%. Among them, equipment products completed 849 million yuan, an increase of 24.24% year-on-year, and completed an annual budget of 104.76%; auto parts products completed 1.674 billion yuan, an increase of 6.71% year-on-year, completing an annual budget of 107.07%.
Welcome 2015 "new car, win-win, brand" becomes the main theme of Dongfeng
In summing up the good results in 2014, at the same time, the president of Dongfeng Motor Co., Ltd. Guan Run also generously admitted that there was a deficiency in last year's operation - "Dongfeng Nissan had some problems in cooperation with distributors in sales methods last year, for example, through the press warehouse. The pressure on distributors..." In this regard, Guan Run assured the media that such problems had been solved and that the entire dealership inventory had returned to normal levels. In addition, Guan Run believes that Dongfeng’s limited lack of communication with young consumers has made Nissan products less appealing to young people. “In the future, when introducing new cars, we must carry out technology based on the needs of young people and focus on young people. People's mentality to carry out publicity." Guan Run revealed that in the upcoming Thirty-nine Nights, TV prime time, there will be a show of younger products advertising staged, and further deepen the trend of Dongfeng Nissan's dual-brand youth.
In order to better solve the above problems, Dongfeng Limited has put forward the three major keywords of "new car, win-win and brand", and will carry out the work of 2015 around this. It is reported that in 2015, Dongfeng Limited's four major brands will have new products launched to lay the foundation for the breakthrough in 2015. In addition, Guan Run also revealed that in mid-2015, Dongfeng Limited will publish the medium-term strategy for 2015-2020, and it will give the public detailed information on Dongfeng’s specific product and profit planning and goals in the next five years.
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