Dongfeng Commercial Vehicles: In 2014, the sales of medium- and heavy-duty trucks with a capacity of 150,000 units in the country’s four models was the industry leader.


In 2014, Dongfeng Commercial Vehicle Co., Ltd. sold 157,000 vehicles (trucks and buses), and sold 150,000 medium- and heavy-duty trucks. The market share of the four models in the country remained the industry leader. In 2015, Dongfeng Commercial Vehicle Co., Ltd. will continue to deepen its marketing transformation, consolidate its expansion of its fourth national product advantage, seize the opportunities for market changes, and continuously increase customer satisfaction to ensure that its sales volume and market share in 2015 will not be lower than in 2014, and its market share will remain 16 %.

 


In 2014, under the dual influence of market demand and the switching of the national regulations, the domestic medium- and heavy-duty card market declined slightly overall. Based on careful and accurate market forecasts, Dongfeng Commercial Vehicles launched a full-year market response strategy. The medium- and heavy-duty trucks sold 150,000 vehicles throughout the year and achieved the target. The decline was basically the same as that of the industry.

In 2014, the environment of the commercial vehicle industry was relatively complicated. The emission of both the State Three and the State Four coexisted on the market, which gave rise to many unregulated competition behaviors. Dongfeng Commercial Vehicles actively responded to the national emission regulations and strictly implemented laws and policies. In terms of resource organization and after-sales service guarantee, Dongfeng Commercial Vehicles fully prepared for the full implementation of the State 4. In 2014, Dongfeng Commercial Vehicles’ four-vehicle market share reached 28% in the domestic market, leading the industry and establishing the image of the national benchmark.


With the gradual consolidation of overseas markets, the overseas sales of Dongfeng Commercial Vehicles exceeded their targets in 2014. At the same time of obtaining satisfactory sales performance, the overseas brand distribution of Dongfeng Commercial Vehicles has officially started. Dongfeng Commercial Vehicle's exclusive title of “Dongfeng Team” participated in the 2014-2015 Volvo Ocean Race. As the first true Chinese team in the history of the Volvo Ocean Race, the Dongfeng team used more than one Chinese player at the same time for the first time. Since the start of Alicante in Spain, the Dongfeng team has been at Cape Town Station in South Africa and Abu Dhabi in the Middle East. Better than the station scored the second place with a total score tied for first place. At present, the Dongfeng team is heading for the third stop - China Sanya. The Dongfeng team has attracted a large number of media and audiences all over the world to let more people know about China's east wind. At the 2014 International Motor Show in Hannover, Germany, the Dongfeng Commercial Vehicle was well-dressed and attracted many European industry media. It gave a fair assessment of China's east wind.

In 2015 and for a longer period of time in the future, the development of the automotive industry has shown a new normal: First, the growth rate of the automotive industry will continue to maintain slight growth in the future, the average annual growth rate of automobiles may be basically the same as the growth rate of GDP, and the growth of the commercial vehicle market. The second is the contradiction between automobiles, energy, and the environment. The development of energy-saving and new energy vehicles is a matter of no delay. Third, the structural adjustment will be strengthened, and the endogenous power of industry growth will depend more on the quality of development. And benefits; Fourth, the cross-border integration of automobiles and the Internet will be more in-depth, and intelligence will become an important trend. The new growth point of the auto industry will extend to the high end of the value chain such as the horizontal business.

In 2015, the fourth national laws and regulations will be fully implemented, and the new company formed by Dongfeng Group and Volvo Group will also formally operate, which will usher in a new pattern for Dongfeng Commercial Vehicle Co., Ltd. Standing at a new starting point, Dongfeng Commercial Vehicle will fully implement the new three-dimensional marketing model of sub-market, sub-industry, and sub-regional, focus on market segments, provide customers with satisfactory and complete solutions, and continue to lead the industry.

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