Whether the market is hot or flat, the pursuit of technological innovation by companies is unquestionable. However, in recent years, engineering machinery companies have focused on theoretical and practical guidance in product R&D. It seems that some of them have contributed to the advancement and great leap forward.
2011 is indeed not a year of great harvest. However, if we look at the timing of development, the slowdown in 2011 will provide companies with a breathing space, prompting companies to temporarily set aside the tough battles in the market and calm down to deepen their research and development. From this good news, China's construction machinery industry should have moved closer to the strategic goals of training internal strength and connotation. The development path should be further improved. Is the spring of local brands coming? Actually, on the basis of affirming the trend of technology research and development, the author feels through the technical data that he is not only enjoying the joy of technological breakthrough, but also has the potential to break away from reality and dig deep into aggressive technological strategies. Not all of them are diligent and enterprising, but there is also a growing image of comparison.
In today's Chinese construction machinery industry, ultra-lightweight, overweight, ultra-high and even large-scale, where a single "super" word can make companies and even the industry almost crazy. Only from the product R&D trends in 2011, it can be seen that cranes, pump trucks and other fields all have excellent products in terms of weight, height, etc., and with the rapid refresh of technical data, companies have indeed expanded domestic and foreign markets. The influence of the market highlights its strong overall strength. It is undeniable that the gradual breakthrough of domestic brands in the product area is the pride of the entire industry, but the author wants to say whether it can reduce the taste of some major leap forwards in the path of product innovation, and more to consider the actual demand and construction of the market. The actual operation. Technology R&D is the basis for expanding the market, and market demand is the precondition for technology research and development. All new product innovations should eventually return to practical applications. In 2011, all kinds of "super" products have prominent features and practical flaws. Should companies consider whether the upgrading of products conforms to the market and whether it marks an improvement in the overall level of technology? The author can not help asking, if they have not met the market, how can these products stand the test of the market? This test includes stability, practicality, convenience, and security that the audience is increasingly concerned about.
In addition to concerns about applications, the industry’s competitive approach in the technology field is also somewhat off track. The unusual sensitivity of "super" products has led companies to place too much emphasis on the product's promotional packaging, and even to speed up the promotion of imperfect product strategies. While focusing on product performance, companies are more concerned about the surrounding environment, and even think that the time of day and geographical distribution of products are more important than what products are released. In fact, from a long-term strategic point of view, the technical competition may not necessarily be all bad. However, I still want to say that the development of enterprises should be steadfast and should be arrogant and absurd. Now that China's construction machinery industry is maturing, and the pace of its entry into the international community is becoming firmer and stronger, then let alone the individual, superficial, impetuous development model upset the healthy and sustainable development pattern.
2011 is indeed not a year of great harvest. However, if we look at the timing of development, the slowdown in 2011 will provide companies with a breathing space, prompting companies to temporarily set aside the tough battles in the market and calm down to deepen their research and development. From this good news, China's construction machinery industry should have moved closer to the strategic goals of training internal strength and connotation. The development path should be further improved. Is the spring of local brands coming? Actually, on the basis of affirming the trend of technology research and development, the author feels through the technical data that he is not only enjoying the joy of technological breakthrough, but also has the potential to break away from reality and dig deep into aggressive technological strategies. Not all of them are diligent and enterprising, but there is also a growing image of comparison.
In today's Chinese construction machinery industry, ultra-lightweight, overweight, ultra-high and even large-scale, where a single "super" word can make companies and even the industry almost crazy. Only from the product R&D trends in 2011, it can be seen that cranes, pump trucks and other fields all have excellent products in terms of weight, height, etc., and with the rapid refresh of technical data, companies have indeed expanded domestic and foreign markets. The influence of the market highlights its strong overall strength. It is undeniable that the gradual breakthrough of domestic brands in the product area is the pride of the entire industry, but the author wants to say whether it can reduce the taste of some major leap forwards in the path of product innovation, and more to consider the actual demand and construction of the market. The actual operation. Technology R&D is the basis for expanding the market, and market demand is the precondition for technology research and development. All new product innovations should eventually return to practical applications. In 2011, all kinds of "super" products have prominent features and practical flaws. Should companies consider whether the upgrading of products conforms to the market and whether it marks an improvement in the overall level of technology? The author can not help asking, if they have not met the market, how can these products stand the test of the market? This test includes stability, practicality, convenience, and security that the audience is increasingly concerned about.
In addition to concerns about applications, the industry’s competitive approach in the technology field is also somewhat off track. The unusual sensitivity of "super" products has led companies to place too much emphasis on the product's promotional packaging, and even to speed up the promotion of imperfect product strategies. While focusing on product performance, companies are more concerned about the surrounding environment, and even think that the time of day and geographical distribution of products are more important than what products are released. In fact, from a long-term strategic point of view, the technical competition may not necessarily be all bad. However, I still want to say that the development of enterprises should be steadfast and should be arrogant and absurd. Now that China's construction machinery industry is maturing, and the pace of its entry into the international community is becoming firmer and stronger, then let alone the individual, superficial, impetuous development model upset the healthy and sustainable development pattern.
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