Car giants enter old car market to test "old car replacement"


All along, the "old car replacement" is a patent for the used car market. Since the beginning of the year, some brands of 4S stores have broken the "monopoly" and have begun to tap into this huge potential market. In particular, in September this year, following the monsoon of “Golden 9 Silver 10”, the three major automobile giants of Shanghai General Motors, FAW-Volkswagen, and Shanghai Volkswagen also announced their formal entry into the “old car replacement” ranks. The involvement of the three major auto giants has brought this potential market to light. Shanghai GM: New cars entering the old market In September, Shanghai GM took the lead in launching the "Seoul New Used Car" business in China and selling the branded used car in its own 4S store. According to relevant personnel of Chengdu Hongbuek Buick and Jixiang Buick, general dealers will rely on the firm's strong backing, brand management with integrity, strict vehicle inspection standards and standardized business processes, bid farewell to the traditional second-hand car market. The black-box operation and the fraud trap created China's first used car brand. Therefore, they set September as the “Sincerly New Used Car” month, specifically brewing used car business activities during this period, so that the concept of GM's used car is deeply rooted. FAW-Volkswagen: Launching the first batch of franchise stores As early as August 28, FAW-Volkswagen has selected 16 dealers in 13 cities from its 347 franchised dealers across the country to become the first prototype car dealers to open. Thus officially entered the field of used car business. It is understood that companies that carry out this business have a full range of testing equipment, adequate operating venues, professional second-hand car appraisers and corresponding management personnel, all of whom can provide customers with one-stop quality services, and some even have A certain second-hand car business experience. Under the unified standard, these dealers will carry out second-hand car replacement and trading business with a unified image and model. Shanghai Volkswagen: In September, when the old car was replaced by new cars, FAW-Volkswagen and Shanghai GM were active. At the same time, Shanghai Volkswagen, which had the largest domestic car ownership, did not withdraw from it and set September as its "Shanghai Volkswagen Select Second-hand Car Replacement Month". , with the two major manufacturers to enter the used car market. It is understood that in order to promote this event, Shanghai Volkswagen will provide consumers with appropriate discounts for participating in the used car activities in addition to the difference in replacement. The recovered old cars are sold in the name of manufacturers according to more than one hundred quality certifications provided by the manufacturers, and enjoy the same six-month or one-year warranty as new cars. Used car market: The market potential is really big. This is the time when this September, China's three largest auto giants have entered the new field of "old car replacement." In this regard, the industry analysts have analyzed that as the number of car ownership continues to increase, the potential resources of second-hand cars are expanding geometrically. With respect to the volume of second-hand cars trading in advanced countries that account for 70% of the total volume, the volume of used cars in China is still less than 30% of the total volume. According to the laws of the market, the number of second-hand cars currently used in China for more than three years already accounts for more than 70% of the entire market. These vehicles will soon face the trade-in “destiny”, and at this time the three major automobile giants are also involved in the old car market. The huge potential of the entire market.