LED advertising vehicles are the accompanying products after the rise of the LED industry. It is a new type of communication media that combines organic integration of automobiles and large LED displays, three-dimensional video animation, rich and varied content, real-time display of graphic and text information, and mobile advertising.
It has the following advantages:
First, combining leisure, entertainment, and advertising as a whole, the appearance is beautiful, the shape is unique, and the picture is clear. It can attract the attention of the audience to the utmost and create great benefits for enterprises. With its high reach ratio, it has greatly promoted the intangible awareness of advertising audiences on products and brands, and strengthened the city’s public attention to merchant products and corporate brands.
Second, the LED display screen background and curtain used in traditional activities need time to build and disassemble. The LED advertising car does not need to be built, convenient and quick, so it is not limited by time and space; it can stop feasible, free choice of mobile or fixed advertising audience; lift rotation, free positioning outdoor video release angle and height. Follow target-locked target consumers, reach out from zero distances, and focus on rapid progress.
Third, get rid of the constraints of geographical environment and urban area restrictions, according to the needs of customers can be back and forth throughout the day in fixed lines and non-fixed lines, with strong mobility, a wide range of features. At the same time, it conforms to the public's habits of behavior and appreciation standards in a very humane manner, and brings seamless communication benefits to the various sections of the crowd where people stroll, walk and stop. Consumers are inadvertently involved in strong brand promotion activities.
Fourth, the visual effect is good, the screen uses the most popular LED color screen, brilliant color, full three-dimensional, with a strong visual impact. This unique form of its own is very easy to attract public attention.
Fifth, the unique shape of the city landscape show: Colorful, slippery screen is dazzling, while its unique shape has become a highlight of the city and regional landscape, effectively attracting the crowd of people eye. In Haixi, a place that advocates leisure and entertainment and enjoys fashionable life, it is bound to detonate the hurricane of outdoor video advertising to bring unexpected publicity to the majority of businesses and companies.
In today's era of information explosion, product diversification, each business owner is looking for a way to quickly open up sales, quick benefits. Since the day of its birth, advertisements have had such features. They have been widely advertised as a good choice. The media has become more and more rich. From traditional television newspapers, gradually increasing leaflets, mobile phones, and outdoor advertising have penetrated everywhere and penetrated people. In all aspects of life, people have evolved from the original initiative to become somewhat exclusionary.
Led advertising car to solve this problem well, so that advertising moves, advertising as the main body to penetrate the audience, rather than people waiting for advertising, waiting for advertising is passive, people can see or not see, let the ad jump in everyone In front of you, a fresh look, like a flowing picture, more visible, occupying people's resources, advertising is no longer high above, but to lower the audience to contact the audience, and more goals, led advertising car mobility can be shuttled in the streets The two-way propaganda of the screen and sound ensured the publicity effect, ensured the quality of publicity, and was more easily accepted by the consumers.
Led in the field of advertising, so that the advertising industry "didn't know what to do with the mountains and rivers", there has been an unprecedented new world. The birth of led advertising vehicles is precisely in line with this trend, it is "produced as a result." Therefore, its development will also be inevitable.
The advantages of led advertising vehicles are full-color screens, high brightness, stable performance, and impact resistance. The three-dimensional picture is vivid, clear and dynamic, and it is equipped with a light control system, which can adjust the brightness of the screen according to the outdoor light. It is easy to move and can change the location and change information at any time without installing and disassembling. The combination of motion and sound can complete the publication of information in multiple forms, multiple orientations, and multiple categories.
The market prospects of led advertising vehicles will, in the next three years, be conservatively estimated to reach 10% of the entire advertising business, and it will maintain rapid growth. In 2008, the total amount of advertising in China was more than 400 billion yuan. In other words, led advertising vehicles will have a total volume of more than 40 billion yuan each year. This data will increase year by year as demand increases.
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