Introducing a brand new brand, what is the intention of FAW Liberation? What positive impact will the new brand form on the user side after it is introduced into the market? For the future development, what kind of strategic deployment will the new brand have... These will be released by the Liberation Power brand. The focus of the industry and terminals.
For the FAW Jiefang Engine Division (hereinafter referred to as the Business Division), the brand new brand of Liberation Power has prepared for diversified power layout, user value experience and entering the international market.
FAW Jiefangguo six products officially released
The new power brand - the release of the liberation power
Going to resistance, dreaming, and launching the power brand at the right time
On the occasion of the Sixth era, why did FAW liberate to be the integration of power brands? It is not difficult to see that this is a redeployment of its own development strategy. Removing the resistance to development and realizing a higher brand dream is the essential factor for the launch of the Liberation Power brand.
Assistant General Manager of Liberation Company, Party Secretary and General Manager of the Liberation Engine Division Qian Hengrong said at the scene: "In 2017, the business department was established, and led the two brands of FAW Jiefang Xichai and FAW Jiefang Dachai. After more than one year of operation, The structure has caused the dispersion of brand communication, the confusion of user cognition, the duplication of brand investment, the positioning and the difference of service. In the long run, it will cause great resistance to the integration of business operations, so we must resolve to solve it."
Assistant General Manager of Liberation Company, Party Secretary and General Manager of the Liberation Engine Division Qian Hengrong
Of course, facing the problem and making changes, FAW Liberation has achieved the right time. At the beginning of the establishment of the business division, the management principles of product planning and overall consideration, marketing considerations, social service planning considerations, and production resources considerations were clarified. In response to existing problems, the division has integrated management in 2018. In 2019, the division reformed Dachai, unified strategy and budget management, unified product R&D management, unified planning and procurement management, and unified marketing and services. management. Judging from the current regulations and industry conditions, the launch of the Liberation Power brand has seized a good opportunity.
â€œThe launch of the new power brand is more in line with the layout of FAWâ€™s liberation.â€ Qian Hengrong introduced that the launch of the liberation power brand and the FAW liberation of the technology brand, product brand, service brand and eco brand in 2018. We will jointly support the liberation of the proud commercial vehicle enterprises and the most trustworthy commercial vehicle brand vision, enhance the image of FAW Jiefang brand in the commercial vehicle industry, and provide the strongest core for FAW to realize its new dream.
The brand covers three major lines, diversifying and enhancing the terminal value experience.
The reporter from China Truck Network learned on the spot that after the establishment of the Jiefang Power brand, the original professional experience and product features of the original Xichai and Dachai were combined to realize the same technology and the same quality of the same brand. In the past 76 years, the business department has mastered nearly 1,000 key core technologies with independent intellectual property rights. It has developed a comprehensive quality control system from research, production, purchase and sales, and has always made users more satisfied as the starting point for brand development. Set foothold.
After the brand integration, the business department has achieved product development standards, design platforms and data management from the product perspective; from the quality point of view, the quality standards are unchanged, the quality control and improvement processes are unchanged, and the quality evaluation system remains unchanged; From the perspective, the number of service stations has increased by nearly 2,000, the number of service experts has increased to 230, and the average service radius is less than 50 kilometers, which can provide users with efficient services throughout the life cycle.
The Liberation Power brand includes three series of products: Aowei, Platinum and Jinwei.
Not only that, but with the opportunity of the launch of the Liberation Power brand, the division will renew all the products of Liberation Power, and will realize the unified brand name, unified logo production, unified slogan slogan, unified perspective, unified design, unified decoration, and users. More comprehensive experience of the system guarantee, modern atmosphere and technological elements of the Liberation Power brand.
It is worth noting that the liberation power brand released this time covers the three series of national products of Aowei, Platinum and Jinwei. Among them, Aowei is a heavy-duty product platform for Jiefang Power, mainly covering three series of X, M and L. Platinum is a newly created medium-sized power product line, mainly covering three series of K, H and LD; Jinwei is a series of light power products of Jiefang Power, mainly covering three series of D, C and B.
For the layout of the country's six products, the business department has long been prepared and achieved excellent results. Qian Hengrong told reporters: "As early as 5 years ago, the business department began the upgrade of the national six emissions. Four years ago, it launched a full-scale development of the six-power products of the Liberation of the People's Republic of China. In addition, the natural gas products of the business unit obtained China's first national six-natural gas engine certification, and FAW liberated the first Chinese vehicle to liberate natural gas trucks.
Liberation Power Natural Gas Six Engine
In the future, we will realize the combination of traditional energy and new energy, and enter the European and American markets.
For the newly released brand, Liberation Power will simultaneously exert its strength in both the traditional internal combustion engine and the new energy engine. In the field of traditional internal combustion engines, the business division will take advantage of the R&D system to create the â€œmost fuel-efficient, environmentally-friendly and reliableâ€ â€œthree mostâ€ engines, bringing the advantages of traditional engines to the extreme. In the field of new energy, we will seize the new opportunities of the industrial revolution, harness the development trend of the industry, and set the global resources to lead.
At present, the business unit has strategically deployed in the fields of natural gas, fuel cell, hybrid power, etc., and has mastered the core technologies. It has all the capabilities to create green, efficient and intelligent power, and can provide leading power systems for the industry and users. A complete solution.
The future of Liberation Power will be launched simultaneously in the two major areas of traditional internal combustion engines and new energy engines.
At the level of brand development, Qian Hengrong said: â€œFor the domestic market, the Liberation Power brand will compete with other brands in the engine industry. In the overseas market, the FAWDE brand continues to enhance the global reputation and reputation of Liberation Power. The Liberation Power brand must not only Continue to consolidate the leading position of China's power market, and become a first-class brand in the international market. We will enter the European and American markets with leading technology, long-lasting quality, meticulous service and high-end brands, and gradually enhance China's power brand and China's commercial vehicles. The brand's influence and voice in the international market."
The launch of the Liberation Power brand has enabled the business unit to stand at the forefront of the industry again, and Liberation Power will continue to implement the development concept of â€œinnovation, coordination, green, openness and sharingâ€, and is committed to research and development of international leading commercial vehicle power technology. FAW Liberation continues to lead and promote the development of the industry in terms of product development, value experience and development layout.Reading volume: Source: Chinese network of truck: Wu Yi
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