Pang Qinghua believes that the state must also encourage and support some powerful automobile dealer groups with rich experience, strong experience in risk prevention and merger and reorganization to participate in international competition.
"Automotive Business Review": What issues have you recently focused on in the automotive industry?
Pang Qinghua: I gave the Planning Department a research proposition to study why Chinese self-owned brands started making money last year. In the past, independent manufacturers of Chinese independent brands did not make money. This phenomenon is very esoteric and very meaningful to the development of China's auto industry.
Last year we gave the FAW Car Pentium a profit of 200,000 yuan, which resulted in a total of 4.6 million yuan. scared me. This is a great impact on me, I can not deviate from this task!
"Automotive Business Review": What is this phenomenon?
Pang Qinghua: I personally believe that China's carmakers were originally the level of primary school students. By the end of last year, they had reached the level of high school students. They could do 2.0-displacement cars, and combined with price advantages, joint venture brands have been hit harder than ever. However, it is not yet at the level of university students. It is possible to build luxury cars such as Audi, BMW, and Mercedes-Benz.
What we want to study is how China's self-owned brands can increase volume. It is equally important to go up and go out. The replacement of foreign brands is frequent because it will open up with the competitors through technological innovation and change. The difficulty in replacing the Chinese self-owned brands is due to the lack of sales volume and the lack of R&D expenditures. The high R&D expenses cannot pass through the lower sales volume.
How China's self-owned brands go up in volume, the relevant state departments should have a macroscopic judgment. The “Regulations on the Adjustment and Revitalization of the Automotive Industry†is promoting the early joint venture merger and acquisition of the automobile industry. However, I think that the state must also encourage dealer groups to merge and reorganize, go abroad, choose some powerful car dealers with rich experience and strong risk prevention capabilities as support targets, and give priority to supporting liquidity and project loans. The Super Car Marketing Group, with annual sales of more than RMB 50 billion, supports the establishment of a network for cars to go to the countryside to help domestic car brands go abroad, participate in international competition, and lay the foundation for cars to go abroad.
"Automotive Business Review": So what are the strategic plans for going abroad?
Pang Qinghua: This has to wait for us to disclose after listing. In fact, we have now begun to work in Vietnam for more than two years (CKD assembly). Three years ago, I went to Vietnam to inspect the market several times and felt it was a replica of China. It has decided to cooperate with CNHTC in the commercial vehicle sector and replace it with production in the Vietnam market.
Some manufacturers are reluctant to invest in foreign countries. Small investments do not have any effect. Investments are large and there are risks. Dealers are not afraid, we can first invest in small, first help them establish a market, ensure that the brand enters this country, ensure parts supply, maintenance services, set up the brand and then integrate with the manufacturers to build an assembly plant, deep plowing market operations.
View related topics: China's auto industry recommence mergers and acquisitions wave
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