In the 2018, which has just passed, it seems that it is not an exaggeration to describe the domestic grain dryer industry. According to data from the China Industrial Association, the industry fell by 46.41% year-on-year, almost squatting, while the circulation association predicted that the decline would reach 60%. One data comes from the supply side, one data comes from the sales side, and the channels are different, reflecting different situations, but two The data all point to the same fact: 2018 dryer demand has experienced a serious decline!
Some experts predict that the decline of the dryer industry will continue in 2019, and the corresponding industry competition situation will be even more fierce. Then, in 2019, whether the competition situation of the dryer industry is regular, what kind of enterprises have competitive advantages? ?
1. The clustering features are distinct: Anhui, Jiangsu cluster or the final winner!
The characteristics of the domestic dryer industry cluster development are very clear. From the geographical distribution of enterprises entering the agricultural machinery subsidy catalogue and achieving effective sales, the dryer industry has formed several industrial clusters such as Anhui, Jiangsu, Zhejiang, Northeast, Henan, etc., among which the number of enterprises in Anhui and Jiangsu clusters accounts for the national dryer. The total number of enterprises is 55%. These two clusters are basically connected together and can also be regarded as a large industrial cluster, because the source of enterprise technology in the cluster is also the same.
Enterprises in industrial clusters do not have scale advantages. However, if the enterprises in the cluster add up, they will form an industrial division of labor and industrial synergy. If these enterprise portfolios are regarded as a whole, it is also a competitive entity within the cluster. The division of labor and cooperation between enterprises is efficient and economical. The biggest advantage of industrial clusters is that they can reduce transaction costs. Overall, the scale effect of industrial clusters is not only much larger than that of single-enterprise enterprises, but also more efficient than single-enterprise enterprises.
The famous strategist Michael Porter believes that the formation of industrial clusters often affects competition and competitive advantages in three aspects: First, increase the productivity of enterprises within the cluster, and the larger the cluster, the higher the production efficiency and the lower the cost; It is a great stimulating effect for enterprises in the cluster. The innovation creation of enterprises within the cluster will be significantly faster than those of non-clusters; the third is to continuously promote the generation of new enterprises and enhance the competitiveness of the cluster itself, thus forming a virtuous circle.
It can be clearly seen that the Anhui and Jiangsu dryer clusters have already fulfilled the views of Michael Porter. It is expected that the dryer industry clusters in Anhui and Jiangsu will form a stronger “Matthew effect†and the advantages will be more and more Obviously, small clusters or scattered enterprises such as Shandong, Henan, Hebei, Hubei, and Hunan may be less and less.
In these clusters, there will also be resource concentration and shuffling. Zoomlion, Chenyu, Sanxi, Tianzhu, Wode and other enterprises may be reshuffled by comprehensive strength or with professional capabilities, which will eventually form a large industrial cluster. Monopolistic advantage.
2, the industry brutal reshuffle: the real strength of the company will be the result of the domestic production of grain drying products: the first category is Taiwan's three long, Japanese gold and other professional drying equipment professional companies, these companies as early as a dozen Years ago, it began to be laid out in the Chinese market. Now it has established assembly bases in China, such as Shanghai Sanjiu, Suzhou Gold, etc. The second category is domestic companies specializing in dryers, such as Shepherd Group, Anhui Chenyu, Jiangsu Tian禹, Sanxi Agricultural Machinery, Maidao Star and other enterprises; the third category is a comprehensive diversified large company, Zoomlion, Foton Lovol Heavy Industries, Dongfeng Agricultural Machinery, Jianghuai Power, Voda Agricultural Equipment and other domestic first camps Agricultural machinery companies and multinational companies such as Kubota, Yanmar, Jingguan, Aike, and John Deere.
Like the tractors, rice transplanters, plant protection machines and other industries, the domestic dryer industry also has the phenomenon of “one glimpse, one glimpseâ€. In the most prosperous period, more than 400 companies entered, but it is clear that the peak period of the industry has passed. After the big waves, there are less than 150 enterprises in the 2018 agricultural machinery subsidy system. It can be seen from the top 15 companies that have stayed. The first, fourth, thirteenth and fifteenth enterprises are Zoomlion, Vodafone, Revo Apos and Dongfeng Agricultural Machinery, while others are Anhui Chenyu, Jiangsu Tianzhu, Sanxi, Zhengyang, Jinxi and other companies specializing in dryer business.
In 2019, the dryer industry will be reshuffled. It is expected that two-thirds of small enterprises will withdraw, and companies without comprehensive advantages and specialization capabilities will not survive.
3. Domestic brands will win all over the world, and foreign brands will retreat to the high-end market. In the early stage of the development of domestic grain dryers, Japan Gold and Taiwan have entered the Chinese mainland market earlier, and established production bases in Wuxi and Shanghai respectively. The import assembly to the basic realization of localized production, after more than a decade, in the process, the two companies helped the domestic market to complete the dryer market, and led a large number of Chinese local dryer companies to grow, if If you carefully comb it, you will find that the domestic grain dryer is divided into two technical routes, either three-year-old or gold.
From the data of the agricultural machinery subsidy public notice in 2018, it can be seen that the market share of gold and the influence of the industry have declined very sharply. It has also quickly withdrawn from the top ten in the industry for three long periods. This shows that domestic brands basically master the grain dryer of medium and small tonnage. The technology, with good cost performance, flexible and flexible marketing methods, quick response and thoughtful service has been fully won.
In the later period, in large-scale grain drying centers and large-scale national grain reserves projects, there will be some markets for products imported from Europe and the United States. In some local small-scale projects and pilot demonstration projects, Japanese and Taiwanese brands will have certain advantages. It will fully occupy the low-end market and foreign brands will retreat to the high-end market.
4. “Brand + service†wins. At this stage, the drying machine industry competes with different development cycles of the underlying logic. For agricultural machinery products, there will be different underlying competition logic.
2012-2017 can be seen as a market incubation period for the grain dryer industry. At this stage, users never understand cognition, from wait and see to large-scale promotion, it is a long process. In the introduction period of the market, the price/performance ratio of products is the most important competitive factor, so at this stage, domestic brands such as Zoomlion, Sanxi, Jinxi and Chenyu are obtained through competitive prices and channel drivers. The competitive advantage, and the gold with the first-mover advantage and the three long time behind.
Since 2018, the number of new installed users in the dryer industry has decreased. Due to environmental pressure and competitive pressure, many old users have begun to upgrade or upgrade their equipment. These old users have become dryer experts through long-term use. Brand awareness, at this stage, the underlying logic of the domestic dryer industry competition has undergone a complete change, "brand + service" has become a new competitive tool.
From the feedback of the first-line market, users are choosing the dryer, the price is not the first factor, and the manufacturers with good performance and good service in the market have become the first choice.
Affected by this kind of user demand, in 2019, the main efforts of dryer manufacturers are to improve product quality, expand brand awareness and enhance service.
At the business annual meeting of several mainstream dryer manufacturers that had been held in 2019, the company no longer made sales as the primary goal, but all proposed a clear quality improvement plan. Anhui Chenyu proposed to extend the three-package period to three. The policy of the year has aroused the positive response of other companies, and some companies have followed the policy of extending the three-pack period of the whole machine or core components.
Overall, the situation of the dryer industry in 2019 is not optimistic, the deterioration of the competition situation is inevitable, the industry will be deeply shuffled, and enterprises with strong comprehensive strength and professional ability will cross the industry cycle.
Some experts predict that the decline of the dryer industry will continue in 2019, and the corresponding industry competition situation will be even more fierce. Then, in 2019, whether the competition situation of the dryer industry is regular, what kind of enterprises have competitive advantages? ?
1. The clustering features are distinct: Anhui, Jiangsu cluster or the final winner!
The characteristics of the domestic dryer industry cluster development are very clear. From the geographical distribution of enterprises entering the agricultural machinery subsidy catalogue and achieving effective sales, the dryer industry has formed several industrial clusters such as Anhui, Jiangsu, Zhejiang, Northeast, Henan, etc., among which the number of enterprises in Anhui and Jiangsu clusters accounts for the national dryer. The total number of enterprises is 55%. These two clusters are basically connected together and can also be regarded as a large industrial cluster, because the source of enterprise technology in the cluster is also the same.
Enterprises in industrial clusters do not have scale advantages. However, if the enterprises in the cluster add up, they will form an industrial division of labor and industrial synergy. If these enterprise portfolios are regarded as a whole, it is also a competitive entity within the cluster. The division of labor and cooperation between enterprises is efficient and economical. The biggest advantage of industrial clusters is that they can reduce transaction costs. Overall, the scale effect of industrial clusters is not only much larger than that of single-enterprise enterprises, but also more efficient than single-enterprise enterprises.
The famous strategist Michael Porter believes that the formation of industrial clusters often affects competition and competitive advantages in three aspects: First, increase the productivity of enterprises within the cluster, and the larger the cluster, the higher the production efficiency and the lower the cost; It is a great stimulating effect for enterprises in the cluster. The innovation creation of enterprises within the cluster will be significantly faster than those of non-clusters; the third is to continuously promote the generation of new enterprises and enhance the competitiveness of the cluster itself, thus forming a virtuous circle.
It can be clearly seen that the Anhui and Jiangsu dryer clusters have already fulfilled the views of Michael Porter. It is expected that the dryer industry clusters in Anhui and Jiangsu will form a stronger “Matthew effect†and the advantages will be more and more Obviously, small clusters or scattered enterprises such as Shandong, Henan, Hebei, Hubei, and Hunan may be less and less.
In these clusters, there will also be resource concentration and shuffling. Zoomlion, Chenyu, Sanxi, Tianzhu, Wode and other enterprises may be reshuffled by comprehensive strength or with professional capabilities, which will eventually form a large industrial cluster. Monopolistic advantage.
2, the industry brutal reshuffle: the real strength of the company will be the result of the domestic production of grain drying products: the first category is Taiwan's three long, Japanese gold and other professional drying equipment professional companies, these companies as early as a dozen Years ago, it began to be laid out in the Chinese market. Now it has established assembly bases in China, such as Shanghai Sanjiu, Suzhou Gold, etc. The second category is domestic companies specializing in dryers, such as Shepherd Group, Anhui Chenyu, Jiangsu Tian禹, Sanxi Agricultural Machinery, Maidao Star and other enterprises; the third category is a comprehensive diversified large company, Zoomlion, Foton Lovol Heavy Industries, Dongfeng Agricultural Machinery, Jianghuai Power, Voda Agricultural Equipment and other domestic first camps Agricultural machinery companies and multinational companies such as Kubota, Yanmar, Jingguan, Aike, and John Deere.
Like the tractors, rice transplanters, plant protection machines and other industries, the domestic dryer industry also has the phenomenon of “one glimpse, one glimpseâ€. In the most prosperous period, more than 400 companies entered, but it is clear that the peak period of the industry has passed. After the big waves, there are less than 150 enterprises in the 2018 agricultural machinery subsidy system. It can be seen from the top 15 companies that have stayed. The first, fourth, thirteenth and fifteenth enterprises are Zoomlion, Vodafone, Revo Apos and Dongfeng Agricultural Machinery, while others are Anhui Chenyu, Jiangsu Tianzhu, Sanxi, Zhengyang, Jinxi and other companies specializing in dryer business.
In 2019, the dryer industry will be reshuffled. It is expected that two-thirds of small enterprises will withdraw, and companies without comprehensive advantages and specialization capabilities will not survive.
3. Domestic brands will win all over the world, and foreign brands will retreat to the high-end market. In the early stage of the development of domestic grain dryers, Japan Gold and Taiwan have entered the Chinese mainland market earlier, and established production bases in Wuxi and Shanghai respectively. The import assembly to the basic realization of localized production, after more than a decade, in the process, the two companies helped the domestic market to complete the dryer market, and led a large number of Chinese local dryer companies to grow, if If you carefully comb it, you will find that the domestic grain dryer is divided into two technical routes, either three-year-old or gold.
From the data of the agricultural machinery subsidy public notice in 2018, it can be seen that the market share of gold and the influence of the industry have declined very sharply. It has also quickly withdrawn from the top ten in the industry for three long periods. This shows that domestic brands basically master the grain dryer of medium and small tonnage. The technology, with good cost performance, flexible and flexible marketing methods, quick response and thoughtful service has been fully won.
In the later period, in large-scale grain drying centers and large-scale national grain reserves projects, there will be some markets for products imported from Europe and the United States. In some local small-scale projects and pilot demonstration projects, Japanese and Taiwanese brands will have certain advantages. It will fully occupy the low-end market and foreign brands will retreat to the high-end market.
4. “Brand + service†wins. At this stage, the drying machine industry competes with different development cycles of the underlying logic. For agricultural machinery products, there will be different underlying competition logic.
2012-2017 can be seen as a market incubation period for the grain dryer industry. At this stage, users never understand cognition, from wait and see to large-scale promotion, it is a long process. In the introduction period of the market, the price/performance ratio of products is the most important competitive factor, so at this stage, domestic brands such as Zoomlion, Sanxi, Jinxi and Chenyu are obtained through competitive prices and channel drivers. The competitive advantage, and the gold with the first-mover advantage and the three long time behind.
Since 2018, the number of new installed users in the dryer industry has decreased. Due to environmental pressure and competitive pressure, many old users have begun to upgrade or upgrade their equipment. These old users have become dryer experts through long-term use. Brand awareness, at this stage, the underlying logic of the domestic dryer industry competition has undergone a complete change, "brand + service" has become a new competitive tool.
From the feedback of the first-line market, users are choosing the dryer, the price is not the first factor, and the manufacturers with good performance and good service in the market have become the first choice.
Affected by this kind of user demand, in 2019, the main efforts of dryer manufacturers are to improve product quality, expand brand awareness and enhance service.
At the business annual meeting of several mainstream dryer manufacturers that had been held in 2019, the company no longer made sales as the primary goal, but all proposed a clear quality improvement plan. Anhui Chenyu proposed to extend the three-package period to three. The policy of the year has aroused the positive response of other companies, and some companies have followed the policy of extending the three-pack period of the whole machine or core components.
Overall, the situation of the dryer industry in 2019 is not optimistic, the deterioration of the competition situation is inevitable, the industry will be deeply shuffled, and enterprises with strong comprehensive strength and professional ability will cross the industry cycle.
Chicken Cut-Up Machine/Chicken Dressing Machine:
CONNECT CUT-UP line including two model which semi-automatic cutting up on overhead conveyor line and with automatic cut-up equipment. There are many kinds of cut-up production, mainly is wing, whole leg, drum stick, chest, feet , and offal
The sequence of broiler cut-up order is leg,chest, by-products, leg bone removal and chest bone removal
The cut-up production line design:
1. The each cut-up line capacity is around 3000 to 4000BPH is better
2. The conveyor line speed is not more than 10m/min
3. For the manual cut-up, the conveyor line height from floor to bottom of shackle is 1450mm,
4. The cut-up products trimming
Generally: 25-30 pcs/worker/Min
Leg de-boning : 10-15 pcs/worker/Min.
5. The design of cut-up room should keep enough space for workers passing way, if needs carts, the space should be big enough
6. The cut-up operation table material should follow food safety requirement stainless steel or other food standard material.
7. The cut-up room should together with packing material storage room
8. There are tools washing and inspection area in the cut-up room
9. The floor and wall have to be easy cleaning
10. The temperature of cut-up room should around 10-15℃
Chicken Cut-Up Machine
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